Job Description

About Us Jar is India’s leading Daily Saving app that helps people build strong saving habits—one small step at a time. Our goal is to make saving simple, rewarding, and truly life-changing . Founded in 2021 by Misbah Ashraf and Nishchay AG , Jar is a Bengaluru-based startup with one simple belief: saving a little every day in 24K Digital Gold can truly transform your future. Today, 20 million+ Indians trust Jar as their saving partner. With flexible saving options— Daily, Weekly, Monthly, and Instant Saving —we have made it easy for everyone to save in their own way and withdraw anytime. We are one of the leaders in UPI autopay transactions, crossing more than 1 million transactions per day. In 2023, we expanded our vision with Nek , our jewelry brand crafted to bring together luxury and affordability, it has since surpassed ₹100 crore in revenue. We have a big dream of bringing “ Har Ghar Sona”. Small, consistent savings are just the start. We’re here to walk alongside our users, helping Indians secure their financial future every step of the way. Backed by Tiger Global Management, Arkam Ventures, and WEH Ventures, among others, we have raised 50 million+ in funding. In January 2025 , we hit a huge milestone of becoming profitable . Now, we’re charging ahead, focused on sustainable growth and scaling impact. And this is just the beginning! What's the role? We’re looking for a Performance Marketing Manager who combines sharp analytical thinking with a deep understanding of user behavior and creative storytelling. This is a high-ownership role for someone who wants to directly impact business growth by building, scaling, and optimizing performance engines across paid digital channels. You won’t just manage campaigns—you’ll help us understand the market better, decode user motivations, and craft acquisition strategies that perform across audiences and channels. You’ll also play a key role in planning and executing digital brand campaigns that complement our performance efforts and build long-term brand equity. What will be your responsibilities? Lead full-funnel performance marketing campaigns across Google, Meta, and other paid digital channels—owning strategy, execution, and daily optimization. Design and implement audience segmentation strategies grounded in behavioral data and market insights. Plan, launch, and optimize digital brand campaigns that build awareness, drive top-of-funnel engagement, and complement performance goals. Analyze campaign performance across acquisition, retargeting, and retention, and optimize for ROAS, CAC, and LTV. Collaborate closely with content, design, and product to develop high-performing creatives and landing pages that align with user psychology. Continuously run structured experiments (ad formats, offers, audiences) and scale what works. Explore and test new platforms, formats, and growth tactics to unlock incremental reach and conversions. Interpret market dynamics, competitor behavior, and macro trends to refine targeting and messaging strategies. What’s required from you? 3–4 years of hands-on experience in performance marketing with a strong command of Google Ads, Meta Ads Manager, and web analytics tools like GA4. Proven ability to plan and execute digital branding campaigns—including platform-specific strategies for India-focused channels like YouTube, ShareChat, Inshorts, and OTT platforms. Deep understanding of digital marketing fundamentals including funnel design, attribution, bidding strategies, and performance KPIs. A strong sense of what makes creative work—from messaging to visual execution—and how it ties to audience behavior. Strong grasp of user psychology, attention dynamics, and digital content consumption patterns. Ability to interpret data beyond surface-level metrics and connect them back to business levers. Demonstrated success in managing budgets, scaling campaigns, and driving measurable impact in fast-paced environments. What makes us different? We’re not just building a product—we’re shaping the future of savings in India. We seek people who bring passion, energy, and fresh ideas to help us make that happen. Experience matters, but we are a potential first organisation. We move fast, learn from our mistakes, and take bold risks to solve problems that haven’t been attempted before. If you’re excited about working in an environment where people inspire and truly support each other, you’ve found the right fit. What do we stand for? The Five Values That We Live By Passion: At Jar, we strive to create an environment where people love what they do, are motivated and equipped to do their best work. Equality: We bring diverse skills, ideas, and experiences to the table, supporting and challenging each other across teams to create something bigger than ourselves. Growth: When our people grow, Jar grows. We create opportunities for learning, development, and meaningful impact. Accountability: The core of our work ethic is taking ownership of our work, showing initiative, and having the freedom to ask questions. Consistency: We believe in doing the right things consistently. Big change doesn’t happen overnight—it’s built one step at a time. Join us and let’s build something amazing together! What employee benefits do we have? Glad you asked! Among other things, we have Medical Insurance for employees and their families ESOPs allocation Pluxee meal card Swish club card for exclusive employee discounts Advance salary plans Relocation assistance L&D programmes Skills: facebook ads,creative analysis,data analysis,audience segmentation,meta ads manager,web analytics (ga4),budget management,campaign management,creative development,digital branding,user acquisition,performance marketing,google ads,campaigns Show more Show less