Performance Marketing Manager

Job Description

Job Title: Performance Marketing Manager Company: Nutristar – Health & Wellness Brand Location: Pitampura, Delhi Job Type: Full-Time Salary: ₹40,000 – ₹45,000 per month Experience Required: 4–7 years in performance and digital marketing (preferably in health, wellness, or D2C/FMCG sectors) About Nutristar: Nutristar is a fast-growing health and wellness brand committed to enhancing lives through scientifically-backed nutrition and holistic well-being solutions. We are looking for a results-oriented Performance Marketing Manager to take charge of our paid campaigns, customer acquisition strategy, and retention efforts across digital platforms. Key Responsibilities: Plan, manage, and scale performance marketing campaigns across Google Ads (Search, Display, Shopping, YouTube), Meta Ads, and other paid channels. Optimize for key metrics such as ROAS, CAC, CTR, and conversion rates through A/B testing, audience segmentation, and bid strategies. Develop and manage Shopify-based ecommerce performance strategies, including landing page optimization and conversion rate improvement. Implement and track data-driven retargeting, funnel-based ads, and remarketing strategies. Use tools like Google Analytics, Meta Ads Manager, Klaviyo, and other platforms to measure and optimize performance. Drive retention marketing through email flows, SMS campaigns, and loyalty initiatives using platforms like Klaviyo, Mailchimp, or similar. Collaborate with creative, content, and product teams to develop high-converting ad creatives and customer journeys. Analyze consumer behavior and provide actionable insights for continuous improvement. Manage and allocate advertising budgets effectively across platforms. Stay updated with trends, algorithms, and platform changes to maintain competitive advantage. Required Skills & Qualifications: Bachelor’s degree in Marketing, Business, or related field (MBA preferred). 4–7 years of hands-on experience in performance marketing and ecommerce. Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and Shopify. Experience with retention marketing tools such as Klaviyo, Mailchimp, or similar. Strong analytical mindset with the ability to translate data into strategic insights. Excellent communication, coordination, and project management skills. Passion for health, wellness, and consumer well-being is a plus. What We Offer: A dynamic role at a purpose-driven health & wellness brand. A collaborative, performance-focused team environment. Competitive fixed salary: ₹40,000 – ₹45,000/month + performance incentives. Growth opportunities and exposure to full-funnel ecommerce strategy. interested candidates please share your updates resume at anushka@nutristar.in. Job Type: Full-time Pay: ₹40,000.00 - ₹45,000.00 per month Benefits: Health insurance Schedule: Day shift Work Location: In person