Performance Marketing Manager

Job Description

We are seeking an ambitious Performance Marketing Manager who will play a crucial role in driving our growth and ensuring OutThink is easily discoverable by information security teams within enterprise organizations through digital platforms, while establishing our brand as synonymous with cybersecurity human risk management. What you ll do Develop and Execute Performance Marketing programs : Create and implement performance marketing campaigns across digital channels including search, social, display, and email to drive user acquisition and engagement. Optimize Campaign Performance: Continuously monitor and optimize campaigns to improve key performance metrics such as CTR, conversion rates, and ROI. Data-Driven Decision Making: Utilize analytics tools to track campaign performance, generate insights, and make data-driven decisions to enhance marketing effectiveness. Collaborate with Cross-Functional Teams: Work closely with product and broader go-to-market to ensure marketing strategies align with business goals and product offerings. Conduct Market and User Research: Perform ongoing research to understand market trends, customer behavior, and competitive landscape, using these insights to inform marketing strategies. Your background First and foremost, a great attitude. We re pioneering on new frontiers. You ve got the right attitude towards a sense of urgency, risk and uncertainty about the future that comes with working at an early-stage scale-up. You ll be self-managing, self-motivated. This is an opportunity to be involved in an exciting journey and be a core foundational member of engineering at OutThink. Performance Marketing Expertise: You have 5+ years of experience in performance marketing, preferably within SaaS and/or enterprise cybersecurity industry. You have a proven track record of driving growth through digital marketing channels. Proven academic or other excellence. You have a strong educational foundation and can demonstrate a track record of exceptional performance - whether that be academics, sport, professional, or another domain of interest. Ideally, you have a degree in business, marketing, data analytics, or other numerate or semi-numerate discipline. Collaborative working style. We value getting things done over rigid processes so you will work well with others, knowing when to get consensus and when to push for closure with decisiveness. You re an effective team player with excellent interpersonal and communication skills. You re able to work collaboratively in diverse and cross-functional teams. You ll also have proficiency in the English language, both written and verbal.