Performance Marketing Manager

Job Description

Own performance marketing campaigns across channels (Google, Facebook, affiliates and Programmatic etc). Responsible for setting the overall Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting and driving execution with agency partners across Google and Facebook. Create and implement a digital marketing strategy to drive awareness, traffic, conversions and revenue & retention (re-targeting) Own & deliver on user growth targets. Scale acquisition of high LTV users across app & web while maintaining efficiency on CACs and AOVs & other metrics. Set up attribution models, multi-channel tracking and quality. Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments. Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation and planning. Monitor & strategize to optimize performance campaigns on channels like Google Ads (UAC, GDN, Search, DV360), Facebook Ads & affiliate networks. Manage and drive results through our performance marketing agency/affiliate partners and work closely with internal stakeholders in Product, tech and data. B. Data Background Understand data in-depth, and churn out actionable insights to drive campaign performance and goals. Create and manage internal campaign performance reporting along with agency, communication to all stakeholders and updates on campaign performance. Work with internal database & MMP tools (Singular, Appsflyer) and performance tools like GA4 /mixpanel etc) to understand data flowing in and act on actionable insights and optimize performance (CAC/ROAS/LTV/Retention) Qualifications: Graduate or Postgraduate 4+ years of experience, minimum 2+ years in performance marketing In-depth knowledge of performance marketing, an understanding of consumer behavior and campaign structure. Hands-on experience with Google, Facebook campaigns & has managed considerable monthly budgets. Platform knowledge for MMPs, deep understanding of attribution, is required. Proficient in excel, reporting tools. Full funnel knowledge of app ecosystem, metrics & understanding of how MMP systems work. Agency experience/E-Pharma experience is a plus Experimentation mindset High customer obsessed and focused, wanting to understand the customer in-depth. SQL/R knowledge.