Job Description

About the Role:Job Type: Full TimeRole: ExperiencedExperience: Min 10 - 16 YearsLocality: Mumbai, Maharashtra Note: This is a requirement for one of the Workassist Hiring Partner Primary Responsibility:Drive revenue, Lead and mentor the digital marketing team, Measure and report performance. Mandatory Criteria:Candidate should be from Media, advertisement or Entertainment industry onlyCandidate must have experience in handling enitre Digital Ecosystem including website, social media channels etc.Proficient with digital tools (Google Analytics, SEO, Ads, social media)Lead and mentor the digital marketing teamMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Leadership experience in managing teams and agency relationships.Strategic thinking with a focus on revenue generation and ROI.Excellent communication skills and stakeholder management experience.Strong understanding of marketing automation, CRM systems, AI/ML applications, and email marketing platformsNeed local candidate from Mumbai and near by location Key Responsibilities: - Oversee our client's digital ecosystem including website, social media channels (50+ branded pages)- Plan, strategize and execute all digital marketing, including social media, influencers marketing, SEO/SEM, email, and display advertising campaigns.- Drive revenue through digital product monetization, sponsorship packages, and strategic partnerships while optimizing ROI across initiatives.- Create network of digital and tech agencies for specific projects. Manage these relationships effectively to ensure high-quality deliverables and cost-efficiency.- Lead and mentor the digital marketing team- Design and implement innovative digital products and solutions that can be monetized through client partnerships- Work closely with the sales team to address digita l queries, provide strategic digital solutions to clients, and participate in client meetings to offer digital expertise to drive revenue growth.- Brainstorm new and creative growth strategies- Collaborate with internal cross functional teams on multiple campaigns- Collaborate with agencies and other vendor partners- Evaluate emerging technologies. Key Requirements:- 10+ years of experience in digital marketing. Agency experience is preferred- Have a postgraduate degree in Marketing, Business Administration or related field.- Strong understanding of marketing automation, CRM systems, AI/ML applications, content management systems, email marketing platforms, and basic web development/UX principles- Excellent communication skills (both verbal and written)- Creative solution thinker with a passion for digital innovation.- Strong analytical skills, data-driven thinking, and a results-oriented approach.- Up-to-date with the latest trends and best practices in online marketing and measurement.- Strategic thinker with strong business acumen and negotiation skills.- Strong stakeholder management abilities, including experience collaborating effectively with sales teams.- Adaptable and quick to learn new technologies with an enthusiasm for continuous learning and professional growth. Company DescriptionWorkassist is an online recruitment and employment solution platform based in Lucknow, India. We provide relevant profiles to employers and connect job seekers with the best opportunities across various industries. With a network of over 10,000+ recruiters, we help employers recruit talented individuals from sectors such as Banking & Finance, Consulting, Sales & Marketing, HR, IT, Operations, and Legal. We have adapted to the new normal and strive to provide a seamless job search experience for job seekers worldwide. Our goal is to enhance the job seeking experience by leveraging technology and matching job seekers with the right employers. For a seamless job search experience, visit our website: https://bit.ly/3QBfBU2 (Note: There are many more opportunities apart from this on the portal. Depending on the skills, you can apply for them as well). So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!