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1 - 5 years
2.0 - 5.0 Lacs P.A.
Mumbai
Posted:2 months ago| Platform: 
Work from Office
Full Time
Job Responsibilities: Plan, execute, and optimize paid media campaigns across Meta (Facebook & Instagram) Ads and Google Ads . Conduct A/B testing to improve campaign performance and optimize conversion rates. Monitor and analyze campaign performance using Google Analytics, Meta Business Suite, and other tracking tools . Manage budgets efficiently to maximize ROI and reduce cost per acquisition (CPA). Implement retargeting and lookalike audience strategies to improve customer acquisition. Work closely with the creative team to develop engaging ad creatives and copy. Stay updated with the latest trends, platform updates, and best practices in digital advertising. Provide regular reports and insights to improve campaign performance and meet business goals.
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