Performance Marketing Specialist

Job Description

Company Description Euler Motors, founded in 2018, is a leading automotive OEM focused on transforming transportation in India with powerful commercial electric vehicles. The company's flagship products, the HiLoad EV and Storm EV, are recognised for their advanced technology, including their segment's highest payload carrying capacity and range. Euler Motors works with major clients like Flipkart, BigBasket, and Magenta and is driving EV adoption across various cities in India. The company's unique selling points include a liquid-cooled battery and extensive charging infrastructure. Role Description The Performance Marketing Specialist is a pivotal role focused on maximising digital footprint and customer acquisition through targeted advertising and strategic marketing. This individual is tasked with creating, executing, and optimising a comprehensive performance marketing strategy. The specialist will manage campaigns across multiple digital platforms, continuously analyse performance data, and adapt strategies to enhance efficacy and ROI. This role demands a high level of analytical prowess, creativity, and adaptability to stay ahead of market trends and leverage emerging technologies for marketing advantages. Role & responsibilities Strategy Development: Formulate a robust performance marketing strategy and oversee its execution to ensure maximum visibility and customer acquisition. Channel Management: Plan and manage marketing campaigns across various digital channels such as Google Ads, Meta, OTT and affiliate marketing. Data Analytics: Utilize Google Analytics and Google Tag Manager to gather insights, analyze campaign performance, and optimize strategies based on data-driven decisions. Budget Oversight: Manage and allocate budgets efficiently across different marketing channels to maximize ROI and minimize cost per acquisition (CAC). Campaign Optimization: Continuously test and optimize marketing campaigns to ensure the achievement of key performance indicators and conversion goals. Innovation and Testing: Identify and explore new marketing channels and technologies to enhance campaign performance and achieve marketing objectives. Cross-functional Collaboration: Work closely with the management and other team members to share insights, strategize, and improve overall marketing effectiveness. Reporting and Analysis: Regularly report on campaign results, including analysis of key metrics to inform future marketing strategies. Market Trends: Stay updated with the latest trends in digital marketing to keep the company at the forefront of innovation in performance marketing. Preferred candidate profile Educational Background: Holds a degree in Marketing, Business Administration, or a related field. Experience: Proven experience in performance marketing, with a strong background in managing multi-channel digital marketing campaigns, including PPC, SEO, and social media. Analytical Skills: Possesses excellent analytical capabilities with the ability to leverage data and metrics to make informed marketing decisions. Technical Proficiency: Skilled in using digital marketing tools and technologies such as Google Analytics, Google Tag Manager, and mobile marketing applications. Strategic Thinker: Ability to develop effective marketing strategies and plans with a clear focus on achieving measurable results. Communication Skills: Excellent communication skills, capable of articulating ideas clearly and engaging effectively with both team members and management. Problem Solving: Strong problem-solving skills with a creative approach to overcoming challenges and achieving business objectives. Adaptability: Open to new ideas, willing to experiment, and adaptable to changing digital landscapes and consumer behaviors. Goal-Oriented: Highly motivated and goal-oriented, with a track record of meeting or exceeding performance targets. Team Player: Demonstrates the ability to work collaboratively in a team environment, contributing to a cooperative work dynamic. Show more Show less