Performance Marketing Specialist

Job Description

Company Description Welcome to Solino Home, a destination for stylish and affordable luxury table linens, curtains, kitchen, bath, and home textiles. We are committed to crafting home textiles that are easy to care for, durable, and accessible. Our goal is to bring delight, love, and laughter to your table and home through our hand-crafted products. Role Description Solino Home is looking for a Performance Marketing Specialist with 7+ years of experience and deep understanding of the dynamics of Amazon.com. Your expertise will be pivotal in ensuring our products gain visibility, achieve high rankings, and drive sales. This is a full-time on-site role in Mumbai at Solino Home. The Performance Marketing Specialist will be responsible for day-to-day tasks related to advertising, optimisations, market research, marketing strategy, sales. The compensation package will be flexible and commensurate with your capabilities, expertise, and in-depth knowledge of the field. Responsibilities: 1. Amazon Ads Campaign Management: Develop, execute, and optimize Amazon Ads campaigns to drive traffic and increase sales. Monitor campaign performance, adjust bids, and analyse keyword insights for continuous improvement. 2. Data-Driven Product Listing: Conduct keyword research and competitor analysis to inform listing optimization strategies to the broader team 3. Amazon.com Expertise: Stay up-to-date with Amazon.com policies, algorithms, and best practices to maintain a competitive edge. Leverage knowledge of Amazon tools and features to enhance product visibility and rankings. 4. Sales and Performance Analytics: Analyse sales data, customer behaviour, and campaign results to identify growth opportunities. Prepare regular reports to track key performance indicators and share insights with the team. 5. Collaboration and Communication: Effectively communicate Amazon-related updates and initiatives with the broader team. Preferred candidate profile: 7+ years of hands-on experience managing Amazon Ads campaigns and driving sales on Amazon.com. Proven experience as a Senior E-commerce Team member or in a similar role. Proficiency in using Amazon Seller Central and other relevant e-commerce tools. Strong understanding of Amazon algorithms, SEO principles, and keyword research. Analytical mindset with the ability to interpret data and make data-driven decisions. Excellent written and verbal communication skills. Highly organized with strong attention to detail. Ability to adapt to the ever-changing e-commerce landscape and Amazon policies. Self-motivated and able to work independently as well as part of a team.