Performance Marketing Specialist

Job Description

Position Overview: We are seeking a dynamic and experienced Performance Marketing Executive to lead our marketing efforts in media planning, paid media, and SEO. The ideal candidate will have a proven track record of driving successful performance marketing campaigns, a deep understanding of digital advertising platforms, and a passion for leveraging data to optimize campaign performance. Key Responsibilities: Media Planning: Develop and implement comprehensive media plans to achieve marketing objectives and maximize ROI. Paid Media: Oversee the execution of paid advertising campaigns across various digital channels, including but not limited to Meta, Ecommerce, Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and programmatic advertising platforms. SEO (Search Engine Optimization): Lead the SEO strategy to improve organic search visibility and drive qualified traffic to our digital properties. Collaborate with cross-functional teams to ensure alignment with content strategies, website optimizations, and technical SEO best practices. Campaign Management: Manage end-to-end campaign execution, including budget allocation, audience targeting, ad creatives, bid management, and performance tracking. Data Analysis and Optimization: Utilize data analytics tools to monitor campaign performance, identify optimization opportunities, and provide actionable insights to improve campaign effectiveness and efficiency. Stakeholder Communication: Partner closely with internal stakeholders, including product marketing, content, design, and sales teams, to align on marketing objectives, priorities, and messaging. Stay Updated: Stay abreast of industry trends, emerging technologies, and best practices in performance marketing to drive innovation and maintain a competitive edge. Qualifications: Bachelors degree in Marketing, Advertising, Business Administration, or related field; MBA or advanced degree preferred. Knowledge in performance marketing, with a focus on media planning, paid media, and SEO. Proven track record of driving measurable results through successful performance marketing campaigns. Deep understanding of digital advertising platforms (e.g., Meta, Google Ads, Facebook Ads Manager, LinkedIn Ads, Twitter Ads) and SEO tools (e.g., Google Analytics, SEMrush, Moz). Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions. Excellent communication and leadership skills, with the ability to effectively collaborate with cross-functional teams and manage stakeholders. Creative thinker with a passion for problem-solving and continuous improvement. Experience in the martech industry or working with martech solutions is a plus.