Personal Branding Manager ( Linkedin Growth Expert )

Job Description

Position: Personal Branding Manager ( Linkedin Growth Expert ) Employment Type: Full-Time Location: Mumbai, India (Hybrid/Remote) Why This Role Matters As our Branding Manager, you’ll craft and execute “thought-leader” strategies for high-profile doctors and healthcare professionals. By amplifying their expertise online—especially on LinkedIn—you’ll build patient trust, boost inbound inquiries, and elevate our clients’ reputations (which directly strengthens the hospital/clinic brand). Key Responsibilities Brand Strategy & Roadmap Research each doctor’s background, specialty, achievements, and target audience. Define their unique value proposition, voice, and content pillars. Create a 6–12-month personal-branding roadmap that includes LinkedIn content strategy, audience targets, and engagement KPIs. Content Planning & Creation Manage an editorial calendar covering LinkedIn articles/newsletters, short-form posts, videos, infographics, and patient testimonials (with proper consent). Collaborate with medical reviewers to ensure every piece is fact-checked, compliant, and aligned with brand guidelines. Guide designers and videographers to produce on-brand visuals—especially for LinkedIn carousel posts and short-form video teasers. LinkedIn & Social Media Management Build, optimize, and maintain each client’s LinkedIn profile: headlines, “About” sections, experience, and media. Publish weekly thought-leadership articles (1,000–1,500 words) on topics such as “Advances in Oral Cancer Surgery” or “Minimally Invasive Cardiac Procedures.” Plan and schedule daily/bi-weekly LinkedIn posts (text + visuals), track metrics (views, likes, comments, shares), and iterate based on performance. Host monthly LinkedIn Live sessions (Q&As, panel discussions) to drive real-time engagement. Thought Leadership & Media Outreach Identify industry publications, LinkedIn newsletters, and healthcare forums where clients can contribute articles or participate in webinars. Liaise with PR partners to secure podcast features, TV interviews, and expert quotes. Coordinate speaking engagements at medical conferences, both virtual and in-person. Reputation & Review Management Monitor online reviews on platforms like Practo, Google Business, and Lybrate. Respond to negative feedback in collaboration with legal/compliance teams. Develop a system to collect, design, and showcase positive patient testimonials on LinkedIn (e.g., video testimonials, graphic quotes). Partnerships & Collaborations Scout and negotiate co-branding opportunities with healthcare influencers, medical associations, or patient advocacy groups. Run cross-promotional LinkedIn series (e.g., industry expert takeovers, joint webinars) to expand reach. Track partnership performance (registrations, engagement, follower growth) to determine ROI. Analytics & Reporting Generate monthly reports showing LinkedIn KPIs: follower growth, post impressions, engagement rate, article reads, and referral traffic to client websites. Use LinkedIn Analytics, Google Analytics, and social-media dashboards. Present performance insights and strategic recommendations to clients and senior leadership. Qualifications & Skills Experience (3–5 years): Personal branding, influencer marketing, or digital marketing—preferably within healthcare or professional services. Proven success managing at least two personal brands (LinkedIn portfolios or case studies required). Hands-on experience working with subject-matter experts (e.g., doctors, surgeons). Education: Bachelor’s in Marketing, Communications, Journalism, Digital Media, or related field. Master’s (MBA in Marketing or equivalent) is a plus. Core Skills: Strategic Mindset: Ability to align personal-brand goals with business outcomes (e.g., new patient inquiries). Content Expertise: Outstanding storytelling; can translate complex medical jargon into audience-friendly LinkedIn content. Digital Savvy: Deep familiarity with LinkedIn (articles, Live, newsletters), plus Instagram and Facebook. Comfort with CMS (WordPress) and design tools (Canva, Adobe Spark). Communication & Interviewing: Exceptional verbal/written skills; skilled at interviewing doctors to extract insights. Project Management: Strong organization; experience using Trello, Asana, or Monday.com. Interpersonal Skills: Empathy, patience, and credibility to build trust with high-profile medical professionals. Analytical Abilities: Proficient with LinkedIn Analytics, Google Analytics; able to interpret data and pivot strategy. Compliance Awareness: Familiarity with patient confidentiality rules (India’s equivalents of HIPAA), medical disclaimers, and ethical healthcare marketing guidelines. Certifications (Optional but Advantageous): Google Digital Garage, HubSpot Content Marketing, Facebook Blueprint, or LinkedIn Learning certifications. Any healthcare-specific communication or digital-marketing courses/CME credits. What We Offer Competitive salary and benefits (discussed at interview). Full-time, hybrid schedule (Mumbai office + remote flexibility). Exposure to high-impact healthcare clients and industry leaders. A collaborative, fast-paced environment where your ideas shape key opinion leaders’ reputations. Ongoing professional development and training opportunities. How to Apply Resume/CV Portfolio or Case Studies of two personal-branding projects (especially LinkedIn growth/engagement metrics). Cover Note explaining why you’re a great fit for Healthus.ai and our clients. 📧 Email: careers@healthus.ai ✉️ Subject Line: Application: Personal Branding Manager – [Your Name] Show more Show less