Planning Supervisor/Associate Planning Director

Job Description

Overview: We are looking for a Senior Planner who will be working with senior Planning team members to lead the creation of highly integrated marketing campaigns and communication strategies. The Senior Planner, with through-the-line experience (mix of ATL, digital, commerce background preferred) should have experience in synthesizing qualitative and quantitative data from all available sources to provide strategic implications and creative inspiration. The ideal candidate needs to demonstrate strong and deep experience in digital/social, deep interest in popular culture as well as the ability to develop both brand ideas and integrated GTM plans. Roles & Responsibilities: Incorporate multiple methods (qualitative, quantitative, behavioural and planning) to form an integrated strategy Scour business / brand / marketing / culture for strong insights that may lead to powerful brand/campaign ideas Collaborate with servicing, digital and creative to ensure the quality of the creative brief and briefing process Pro-actively bring big ideas and holistic thinking to client based on tech industry occurrences Perform detailed evaluation of clients business environment including customer needs, capabilities/assets, and competitive realities to identify unique market opportunities and threats Build deep knowledge of diverse customer types (particularly GenZ & Alpha) Learn to work with tools like GWI, Warc, Statista, Comscore, TolunaStart, etc. to uncover deep consumer and audience understanding Participate in creative ideation sessions with clients and internal staff Articulate and present key themes into a compelling story in a beautifully designed presentation. Requirements: Postgraduate in advertising, marketing, communications, business and/or related fields 4-7 years of hands-on mainline or integrated strategy experience Keen interest in technology and its common uses. Being passionate about digital photography, gaming etc. will come in handy Interest in AI and other emerging tech is a must have. Any specialised training or degree will be appreciated Research or consumer insights background would be a plus, but not a necessity Prior writing/editorial experience will be given consideration Candidates with past experience in qualitative research can also apply Experience with consumer technology brands will be a bonus