Implement comprehensive marketing strategies to increase brand awareness and attract potential clients Work with the team to plan the inward and outward funnel for marketing Identify new business opportunities through lead generation methods Collaborate with the creative team to develop compelling IPs (online and offline), marketing materials, presentations, and proposals Stay informed about industry trends, competitive landscape, and emerging technologies to recommend innovative strategies Analyze marketing and sales data to track performance and begin to identify areas for improvement quarter-on-quarter Maintain a pipeline of qualified, prospective clients 8 Have a keen sense of branding and the industry to know what will work to market the firm Have an understanding of design and be quick to pick up softwares like Figma Be up-to-date with social media trends and content to execute a comprehensive plan for PS// Marketing across platforms like Instagram, offline events, internal newsletters and internal events Have at least 2+ years of experience in managing a role like this 12 Preferable qualification - undergrad / MBA in sales and marketin