Ppc Expert

Job Description

Job Title : PPC Expert LinkedIn Ads Specialist Location: Chandigarh (On-site) Experience: 3 to 8 Years Employment Type: Full-time Role Overview: We are seeking a results-driven Paid Campaign Specialist to lead our paid media initiatives across multiple platforms. The ideal candidate will have a strong background in B2B marketing, with a preference for experience in Microsoft Dynamics. You will be responsible for strategizing, executing, and optimizing paid campaigns to generate high-quality leads and support our sales objectives in the targeted geographies. Key Responsibilities: Develop and manage comprehensive paid media strategies across platforms such as Google Ads, LinkedIn Ads, and Bing Ads. Conduct thorough keyword research and audience segmentation to inform campaign targeting. Create compelling ad copy and collaborate with the design team to develop engaging visuals. Monitor and optimize campaign performance, adjusting bids, targeting, and creatives to maximize ROI. Implement A/B testing to continuously improve ad performance and conversion rates. Collaborate with the content and sales teams to align messaging and ensure a cohesive customer journey. Utilize analytics tools to track campaign metrics and prepare detailed performance reports. Stay updated on industry trends and platform updates to ensure best practices are applied. Qualifications: Bachelors degree in Marketing, Business, or a related field. 3-5 years of experience in managing paid media campaigns for B2B SaaS companies. Proficiency in Google Ads, LinkedIn Campaign Manager, and other relevant platforms. Strong analytical skills with the ability to interpret data and make informed decisions. Excellent written and verbal communication skills. Ability to work independently and manage multiple campaigns simultaneously. Experience with Microsoft Dynamics or similar ERP/CRM platforms is a plus. Certifications in Google Ads or LinkedIn Marketing are advantageous. Preferred Experience: Familiarity with marketing automation tools and CRM systems. Understanding of the Microsoft Dynamics ecosystem and its value proposition. Experience targeting audiences in North America, ANZ, and the Middle East.