Job Description

We are looking for an experienced and results-driven Paid Media Specialist to join our team. The ideal candidate will have 3-5 years of hands-on experience managing and optimizing paid media campaigns on Meta (Facebook, Instagram) and Google Ads. This role is perfect for someone who thrives in a fast-paced environment, is passionate about digital marketing, and is dedicated to driving measurable results. You will be responsible for developing and executing paid media strategies that align with our overall marketing goals, ensuring the efficient use of budgets, and constantly optimizing campaigns for maximum ROI. Job Description: Campaign Management: Develop, implement, and manage paid media campaigns on Meta (Facebook, Instagram) and Google Ads. Keyword Audience Research: Conduct thorough keyword research and audience targeting to enhance campaign performance. Creative Development: Create compelling ad copy, visuals, and landing pages designed to maximize engagement and conversions. Performance Monitoring: Monitor and analyze campaign performance metrics, providing regular reports and actionable insights. A/B Testing: Perform A/B testing on various elements of campaigns to continuously improve ad performance and ROI. Industry Trends: Stay updated with the latest trends and best practices in paid media advertising to ensure strategies are current and effective. Team Collaboration: Collaborate with the marketing team to ensure that paid media strategies are aligned with overall marketing objectives. Budget Management: Manage budgets and allocate resources effectively to maximize campaign efficiency and results. Requirements: Experience: 3-5 years of experience in managing paid media campaigns on Meta (Facebook, Instagram) and Google Ads. Technical Skills: Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and other relevant tools. Analytical Skills: Strong analytical skills with a keen attention to detail to ensure data-driven decision-making. Communication: Excellent communication and teamwork abilities to effectively collaborate with internal teams. Project Management: Ability to manage multiple projects simultaneously and meet deadlines consistently. Certifications: Certification in Google Ads and/or Meta Blueprint is a plus. Additional Platforms: Experience with other PPC platforms (e.g., LinkedIn Ads, Bing Ads) is a plus.