PR Manager

Job Description

Scope The role is responsible to coordinating all public relations activities. To nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs. Role & responsibilities Strategic Managing the organizations public relations Developing and implementing publicity strategies for the companys products and services, including a crisis management strategy Developing and implementing organizational publicity strategies for company events Creating and managing a PR plan, including budgets, timelines, etc. Brand Development Develops and implements policies and procedures for communicating on behalf of the organization that represents the corporate identity and promotes/ supports the organizations mission. Work alongside the social media team to engage audiences across traditional and new media Manage media inquiries and interview requests Create content for press releases, by-line articles and keynote presentations Organizing promotional events such as press tours and conferences Representing the organization at press conferences, interviews, etc. Market research and assessment Analysing all media coverage of the organization and drafting appropriate responses Monitor, analyse and communicate PR results on a quarterly basis Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis. Marketing function management Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them Writing and distributing press releases to the media to garner coverage Organizing news conferences, product launches, and interviews, and creating materials (banners, flyers, etc.) for such events Monitoring the news for mentions of the organization, its product, and key employees such as stakeholders and members of management Devising a plan to address unfavourable press coverage or misinformation Preferred candidate profile Bachelors in Communications/ PR/ Journalism or equivalent 6/8 years of experience in content writing or as PR professional Preference will be given to listed company If from agency background, then from media planning. Experience in designing and executing successful public relations campaigns. Exceptional writing and editing skills Strong relationships with both local and national business and industry media outlets Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews Strong knowledge in brand management & media management (specifically new age media) Interested candidates are requested to read the JD properly. If there is profile/ experience match do share your CV to rohit.punwani@sunteckindia.com. You can also whatsapp the CV on 9136147080.