Product Marketing Lead

Job Description

Role Overview: The Product Marketing Manager will be responsible for creating and executing comprehensive marketing strategies that drive user acquisition, retention, and overall product growth. This role involves collaborating cross-functionally with product, operations, and engineering teams to understand user behavior, craft tailored marketing campaigns, and optimize performance across both web and mobile channels.- Develop Marketing Strategy: Lead the development of go-to-market strategies and plans for customer acquisition, engagement, and retention.- Cross-Functional Collaboration: Work closely with product, operations, and engineering teams to align marketing efforts with product developments and operational capabilities.- Campaign Execution: Implement targeted marketing campaigns across various channels, ensuring alignment with overall business objectives. Performance Analysis: Monitor and analyze the effectiveness of marketing initiatives, utilizing data-driven insights to optimize strategies. Market Research: Conduct market research to understand customer needs, industry trends, and competitive landscape. Content Development: Collaborate with content creators to produce engaging materials that resonate with the target audience. Qualifications: - 4-6 years of experience in product marketing, preferably within the SaaS or e-commerce industry.- - Proven track record in developing and executing successful marketing strategies.- - Strong analytical skills with the ability to interpret data and translate insights into actionable strategies. - Excellent communication and collaboration skills.- - Experience with marketing automation tools and CRM systems.