Product Marketing Manager

Job Description

Product Marketing Manager – Brand, Go-To-Market & Growth About Cityscope Cityscope is India’s hyperlocal discovery and city-experience platform—curating the best events, creators, workshops, stories, and services from across Indian cities. We blend local content, community, and commerce into one seamless platform that helps people experience their city like a local. Our mission? To turn every Indian city into an accessible, explorable, and opportunity-rich ecosystem—powered by its own people. Whether it’s a chai-wala-turned-creator or a hidden rooftop gig, Cityscope brings cities to life. We’re now building the next big leap in regional discovery and need a Product Marketing Manager to shape the voice, value, and visibility of our platform and product offerings. Role Overview As the Product Marketing Manager at Cityscope, you’ll sit at the heart of product, growth, and brand. You will define how our products are positioned, launched, and loved—by users, creators, and businesses alike. From crafting go-to-market strategies and brand messaging to designing onboarding flows and campaigns—you’ll own how Cityscope is understood and adopted across cities. You’ll also serve as the bridge between product, content, and business, helping us shape offerings that are both useful and unforgettable. This is a foundational role for a future marketing leader who’s equal parts strategist, storyteller, and user whisperer. Key Responsibilities Positioning & MessagingCraft clear, compelling messaging that highlights Cityscope’s unique value across segments (users, creators, businesses, city partners).Design differentiated product narratives and storytelling flows for our website, app, onboarding, and media. Go-to-Market StrategyLead go-to-market plans for new launches, features, and city expansions.Collaborate across product, design, and growth teams to ensure smooth and successful launches.Manage pre-launch content, partner collaterals, announcement kits, and community activations. Campaigns & CommunicationPlan and execute multi-channel campaigns (social, email, community, WhatsApp) for product updates and launches.Co-create product demo scripts, explainer videos, reels, and content with in-house creators and contributors.Build collateral for B2B and partner marketing—pitch decks, value propositions, one-pagers. Research & InsightsConduct competitive benchmarking, market research, and voice-of-customer research.Collaborate with content and design to surface insights from city-level behavior and turn them into actionable positioning.Create segment-level playbooks based on geography, usage pattern, or product vertical. User Engagement & AdoptionWork closely with product and growth teams to optimize activation funnels, product onboarding flows, and in-app messaging.Design experiments to increase feature usage, retention, or referral.Build creator and partner enablement kits to drive platform adoption. What You’ll BringRequired:3–5 years experience in product marketing, growth marketing, or GTM roles—preferably in content, media, consumer tech, or marketplaces.Strong understanding of user psychology, positioning frameworks, and storytelling.Excellent writing and communication skills—comfortable writing for decks, websites, in-app messaging, or campaigns.Data-literate: knows how to track performance, define KPIs, and run small experiments.Comfortable collaborating with product managers, engineers, content teams, and designers. Nice to Have:Familiarity with tools like GA4, Mixpanel, Notion, Figma, Postman, or AI writing tools.Experience launching mobile-first products, creator tools, or city-based platforms.Interest in cultural trends, local storytelling, or product-led growth. Perks & GrowthOpportunity to define the product marketing function from the ground up.Shape the voice of a fast-scaling, city-first product used by thousands of locals and creators.Work directly with founders and lead cross-functional teams.Flexible work structure, quirky team, and plenty of ownership.Real impact: Your work will be seen, used, and felt by people across India. How to ApplySend us: Your CV or LinkedIn1 example of your product storytelling (launch post, campaign, deck, video, or feature release)A short note on how you’d position Cityscope to a new user in one sentence 📩 Email: business@analog.venturesSubject: Application – Product Marketing Manager @ Cityscope Ready to shape how cities are seen, sold, and experienced?Let’s make products people love to talk about.