Product Marketing Manager

Job Description

Job Title: Product Marketing Manager Location: Bangalore( Hybrid) Join Draup as a Product Marketing Manager – Drive Impact, Scale, and Growth! Are you a dynamic, data-driven Product Marketing Manager with a passion for crafting impactful GTM strategies, creating high-conversion assets, and scaling marketing success? Draup is looking for YOU to lead our Product Marketing efforts and supercharge our growth! 🌟 What You Will Do: 📊 Strategic Market Intelligence: Dive deep into industry trends, competitive landscapes, and customer insights to shape our product positioning and messaging. Transform complex market data into clear, actionable insights that drive strategic decisions. 🚀 GTM Excellence and Conversion Optimization: Craft conversion-optimized landing pages, product presentations, competitive differentiation decks, and battle cards that empower our sales team to win. Design and execute scalable GTM plans, ensuring every initiative is data-backed and impact-focused. Leverage AI and automation tools to enhance operational efficiency and accelerate content creation. 💡 Sales Empowerment and Customer Advocacy: Equip the sales team with high-impact sales enablement materials, from pitch decks to case studies, ensuring they can effectively communicate our value proposition. Drive customer advocacy initiatives to build brand credibility and loyalty. 📊 Data-Driven Performance Optimization: Track, measure, and optimize the performance of all marketing assets. Use data-driven insights to refine strategies and improve ROI. Continuously test new messaging and formats to maximize engagement and conversion. 🔍 Competitive Mastery: Monitor and analyze the competitive landscape, uncovering strengths, weaknesses, opportunities, and threats. Proactively adapt product positioning and messaging to maintain a competitive edge. 🚀 What We’re Looking For: 4-6 years of hands-on experience in Product Marketing for B2B enterprise SaaS companies. Proven track record of creating high-impact marketing collateral and GTM strategies. Strong analytical mindset – you measure everything and make data-driven decisions. Mastery of marketing tools and AI-powered automation for scaling efficiency. Exceptional verbal and written communication skills, with a knack for storytelling. Experience in building and managing sales enablement and competitive intelligence materials. Show more Show less