Job Description

Key Responsibilities - Design and execute integrated marketing campaigns across offline and online channels, with a focus on driving user acquisition and engagement - Conduct comprehensive market research to identify consumer trends, competitive landscape, and market opportunities for specific products within the portfolio managed - Ensure consistent and compelling value propositions and messaging frameworks on all channels, that resonate with different consumer segments - Work closely with product and business teams to gather insights and translate product features into consumer benefits - Analyze campaign performance metrics and consumer feedback to optimize marketing strategies and improve ROI - Collaborate with sales teams to execute GTM strategies that are signed off by the cross functional teams and manage end to end delivery of sales enablement collaterals - Partner with digital marketing teams to ensure consistent messaging and brand presence across all channels