Product Marketing Manager

Job Description

Trinka (www.trinka.ai) is an AI-powered English grammar checker and language enhancement writing assistant designed for academic and technical writing. Built by linguists, scientists, and language lovers, Trinka finds and corrects thousands of complex writing errors — so you don’t have to. Trinka corrects contextual spelling mistakes, and advanced grammar errors, enhances vocabulary usage, and provides writing suggestions in real-time. Trinka goes beyond grammar to help professionals and academics ensure professional, concise, and engaging writing. With subject-specific correction, Trinka understands the nuances in the expression of each subject and ensures the writing is fit for the subject. Trinka's Enterprise solutions come with unlimited access and great customization options to all of Trinka’s powerful capabilities. Our mission is to empower people to write, communicate and publish confidently in English. Trinka is built on 15+ years of Enago’s editorial experience (www.enago.com), Enago is a global company active in 120+ countries serving 2 million authors since 2005. Trinka is unique: it understands the nuances of technical and formal writing; it goes beyond simple grammar and spelling to ensure total language improvement. Trinka is trained on millions of well-written papers and articles covering 1300+ subject areas including medical, life science, biology, physical sciences, engineering, humanities, business, and arts to give you the most relevant suggestions. Key Responsibilities: Strategy Development: Create and execute innovative marketing strategies to achieve customer acquisition, retention, and revenue growth goals in both B2B and B2C segments. Align marketing strategies with business goals and localize them foe key international markets. Campaign Management: Develop, execute, and optimize marketing campaigns across digital channels, including paid media, email, SEO, social media, and content marketing. Measure and analyze campaign performance to ensure ROI and identify areas for improvement. Go-to-Market Strategy: Define and implement agile go-to-market strategies for product/feature launches and updates in global markets. Collaborate with cross-functional teams, including regional sales, product, and customer success, to ensure alignment. Revenue Responsibility: Drive revenue growth by identifying and leveraging market opportunities. Manage budgets, forecasts, and performance metrics to ensure accountability and profitability. Customer Insight and Market Research: Conduct market analysis to understand customer behavior and preferences. Identify trends and opportunities to inform strategic decisions. Team Collaboration: Work closely with design, content, and sales teams to deliver cohesive and impactful campaigns & collaterals. Mentor junior marketing team members and foster a collaborative environment. Qualifications: Experience: 8-10 years of proven marketing experience in both B2B and B2C sectors, with at least 2 years in a managerial role. Hands-on experience executing marketing campaigns that deliver measurable results. Technical Skills: Proficiency in digital marketing and analytics platforms and tools. Strong knowledge of SEO, SEM, email marketing, social media strategies, and content marketing. Soft Skills: Exceptional communication and presentation skills. Strategic thinker with a data-driven mindset. Ability to work in a fast-paced, dynamic environment and manage multiple priorities. Education: Bachelor’s degree. MBA or equivalent is a plus. Why Join Us? Opportunity to work with a diverse and talented team in a global environment. A chance to lead impactful marketing initiatives and make a direct contribution to business growth. Competitive salary, benefits, and opportunities for professional development. Know our Team: We are a bunch of passionate researchers, engineers, and designers who came together to build a product that can revolutionize the way any research-intensive projects are done. Reducing cognitive load and helping people to convert information into knowledge, is at the core of our mission. Our engineering team is building a scalable platform that deals with tons of data, AI processing over the data, and interactions of users from across the globe. We believe research plays a key role in making the world a better place, and we want to make it easy to approach and fun to do! Know about our Culture: Crimson’s Culture nurtures Crimsonites to give their best and become the greatest version of themselves, personally and professionally. We offer a secure, safe, and rewarding ecosystem to establish a successful long-term career. In a nutshell, Crimson’s culture empowers everyone to speak freely, learn passionately, work flexibly, and grow fearlessly. Let’s take a closer look at some of the pillars of our Culture! Open Communication | Meritocracy | Creative Thinking | Keeping it Light | Customer Centricity | I am Crimson Awards and Recognition: Consistently ranked among the Best Employer brand awards – National “BEST EMPLOYER” Brands – 2021, “ASIA’S BEST EMPLOYER Brand Awards – 2021 & “SILVER STEVIE AWARDS” for “GREAT EMPLOYERS” Recipient of Common-Sense Advisory Award – Top 75 Global Language Service Providers in the World. Recipient of HRAI Award for Most Innovative L&D Program & HRAI Award for Outstanding Employee Engagement Strategy Recognized as Top 10 Pharma & Life Science Tech Solution Providers by APAC CIO outlook Recipient of Top 100 Award for 100 Most Promising Companies Connect with us on, LinkedIn, Facebook, Twitter & Instagram to remain abreast with the latest developments - https://www.crimsoni.com/ Trinka.ai - https://www.crimsoni.com/brand-trinka.html Interested applicants kindly share your updated resume on ruchita.patankar@crimsoni.com Regards, Ruchita Show more Show less