Product Marketing Manager-US MNC-Andheri(Mumbai)

Job Description

Our Client is a US MNC in IT Educational Courses. This position requires one to have skills in managing Global Audience. Position is based out of Andheri(Mumbai) Responsibilities Be the end-to-end Product owner of Products running in 140+ countries while working with teams spread globally Be proficient at running Digital and Content Marketing Campaigns to ensure online dominance Translate technical details into benefits for the user Follow and analyze market trends to position & price products Develop product marketing strategies (pricing, advertising, product launching) Owning the responsibility of producing content such as white papers, videos, website copies, blogs, ad copies, product PMS & brochures Craft selling and branding messages across marketing channels: Landing pages, Socials, Channel Partners Good understanding of UI/UX, HTML and crafting Optimum User and Customer Journey Work with various teams (design, content, acquisition, product, sales) to plan and implement strategies Proficiently Run Paid and Organic Lead generating Campaigns Test marketing product features, releases and ad copy Run competitor surveys & intelligence gathering to benchmark features & innovations Plan and execute Expert Webinar Series, Advisory Board Meetings & Conferences, along with Competitions for the larger community Run customer & partner satisfaction surveys and translate learnings into process changes Evaluate projects using relevant KPIs and feedback from existing and prospective customers Requirements Proven experience as a Product Marketing Manager in a competitive digital industry with strong competitors Proven history of creating effective marketing programs A natural aptitude and interest for Technology along with deep experience working with technology solutions/ business will be a distinct advantage Expert in Market and Competitor analysis Familiar with product marketing tactics (e.g. integrated marketing campaigns) Expert knowledge of web all analytics tools (Google Analytics, WebTrends etc.) Tech Savvy Excellent communication skills Creativity Analytical mind and strong quantitative skills Background in design and copywriting is a plus BSc/BA/ MBA in Marketing, Communications or similar field