Job Description

The Product Owner B2C Super-App will be responsible for defining, executing, and scaling the product roadmap to drive engagement into the multi-millions The role requires a deep understanding of consumer behaviour, competitive landscape, and modern AI/ML-driven technologies to ensure seamless user experiences across multiple services, including:Supply & Demand of ServicesNews, Ratings & Reputation ManagementJobs & Gigs MarketplaceSurveys & Consumer InsightsA key focus will be driving on-ground adoption through community-driven engagement and conducting PoCs (Proof of Concepts) in target communities to refine product offerings, validate user needs, and optimize engagement strategies The Product Owner will work closely with engineering, design, marketing, and data teams to build a scalable, high-engagement platform catering to diverse user segments across different socio-economic cross-sections of society Internal Interaction With:Senior LeadershipEngineering & Data Science TeamsMarketing, Growth & Customer Success TeamsExternal Interaction With:Community Leaders & Focus GroupsVendors & System IntegratorsStrategic Partners & Industry StakeholdersEducation & ExperienceDegree: B E/B Tech (Reputed Institution) / MBA (Preferred)Experience: Minimum 6+ years with at least three years in B2C product management, preferably in super-apps, marketplaces, or AI-driven platformsPreferred Certifications: Product Management Certification from reputed institute Agile, Scrum, or AI/ML-related certificationsRequirements & SkillsProduct Strategy & RoadmapDefine vision, roadmap, and execution strategy to drive user engagement at scale Identify key growth levers (gamification, AI-driven personalization, referral programs) Drive community PoCs and pilot programs to refine features based on real-world usage and feedback AI & Data-Driven EngagementLeverage AI/ML, behavioural analytics, and predictive modelling for personalized user experiences Implement recommendation engines, automated surveys, and intelligent rating mechanisms Competitive & Market AnalysisConduct competitive intelligence to identify market gaps and trends Benchmark against leading super-apps, job marketplaces, and service aggregators Community-Driven User Testing & EngagementConduct on-ground user research and PoCs in diverse communities to validate assumptions Optimize engagement strategies by testing different incentive models within user communities Work closely with local influencers, gig workers, and service providers to drive initial adoption User Experience & GamificationEnsure seamless supply-demand matching, reputation/rating management, and job discovery Implement badges, rewards, leaderboards, and other engagement tactics Technology & SecurityCollaborate with engineering teams to ensure scalability, performance, and security Define API integrations with payment systems, AI models, and third-party service providers Stakeholder CollaborationWork with marketing & growth teams to optimize user acquisition & retention Ensure smooth alignment with business goals, legal compliance, and strategic initiatives