Programmatic - Specialist

Job Description

Experience 5-8 years Skills TTD DV360 - DSP having end to end campaign knowledge About Annalect India We are an integral part of Annalect Global and Omnicom Group, the second-largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company Our portfolio includes three global advertising agency networks BBDO, DDB and TBWA; three of the worlds premium media services under Omnicom Media Group OMD, PHD and Hearts Science Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in the areas of Creative Services, Technology, Marketing Science (data analytics) and Media Services We currently have 2000+ awesome colleagues (in Annalect India) who are committed to solving our clients pressing business issues We are growing rapidly and looking for talented professionals like you to be part of this journey Let us build this together Responsibilities Successfully managing the day-to-day performance of campaigns on TTD DV360 Deal Management and troubleshooting expert, who can set up investigate inventory sources like private, preferred other deals in different DSP - TTD DV360 Deal monitoring and reporting in SSP along with Deal Hygiene and Health checks Supply Path Optimization (SPO) regarding clearing price, volume, and technology (DSP/SSP integration) Able to ideate successful audience segmentation aimed at reaching a client goal Able to execute optimizations aimed at exceeding KPIs; Set campaign strategies, eg, targeting, bidding, platforms, data usage, ideas, and downstream client funnel optimization Able to make compelling arguments based on data and results for more client data access Working with the agency team to develop best-in-class solutions based on available tech Communicates day-to-day format, screen, and inventory performance to clients and agencies as needed