Programmatic Specialist Branding - (Executive/Sr. Executive/Manager)

Job Description

About the Role: We are seeking a driven Programmatic Specialist to manage and optimize digital advertising campaigns. You will be responsible for the day-to-day execution, performance analysis, and client communication, ensuring campaigns achieve key performance indicators (KPIs). Responsibilities: Execute, monitor, and optimize programmatic campaigns primarily within DV360. Analyse campaign data, generate insightful reports, and provide actionable recommendations. Proactively manage client data to maximize campaign performance. Ensure campaign delivery adheres to best practices and achieves client KPIs. Communicate effectively with clients and internal teams, providing regular campaign updates. Utilize MMPs and analytics tools to track and measure campaign effectiveness. Maintain platform expertise and enforce DV360 best practices. Knowledge of other DSPs (TTD, Amazon DSP) is a plus. Knowledge of Media Planning, Programmatic Deals is a Plus Qualifications: 0.6 - 4.5 years of experience in programmatic advertising. Strong proficiency in DV360. Experience with MMPs and analytics platforms is essential. Excellent analytical and problem-solving skills. Strong communication and interpersonal skills. Strong Excel and PPT skills.