Proposal Writer

Job Description

About the Role: We are seeking a highly skilled and detail-oriented Proposal Writer with strong marketing capabilities to join our dynamic team. This role plays a pivotal part in developing persuasive proposals, presentations, and marketing content that effectively communicates our value proposition to clients and stakeholders, particularly for small and medium-sized companies. The ideal candidate will have a background in proposal writing, marketing, and strategic communications, with the ability to collaborate across departments to create compelling content that supports business growth and brand positioning. Experience in building out PowerPoint presentations, website marketing, and SEO/SEM strategies for lead generation is highly desirable. Key Responsibilities: Write, edit, and format high-quality proposals, RFPs, RFIs, and RFQs in response to client requirements. Collaborate with business development, sales, and subject matter experts to gather necessary information and insights for proposal development. Develop and design engaging PowerPoint presentations that effectively communicate proposals and marketing strategies. Assist in website content creation and marketing efforts aimed at driving lead generation. Plan and implement SEO and SEM campaigns to improve website traffic and generate qualified leads for small and medium-sized businesses. Develop marketing collateral such as capability statements, case studies, brochures, presentations, and social media content as needed. Maintain a library of standard proposal content, templates, and marketing assets for reuse and consistency. Manage proposal timelines and coordinate with internal teams to ensure timely submissions. Conduct research on market trends, competitors, and client needs to inform proposal and marketing strategies. Support the marketing team in campaigns and outreach strategies when bandwidth allows. Qualifications: Bachelor’s degree in English, Communications, Marketing, Business, or a related field. 3+ years of experience in proposal writing, preferably in a B2B or professional services environment. Strong marketing and content development skills, with proven experience in PowerPoint presentation creation. Hands-on experience with website marketing, SEO, and SEM strategies focused on lead generation. Exceptional writing, editing, and proofreading abilities with a keen eye for detail. Proficiency in Microsoft Office Suite; experience with Adobe Creative Suite, Canva, or proposal management tools is a plus. Familiarity with SEO tools (Google Analytics, Google Ads, SEMrush, Moz, or similar). Ability to manage multiple projects under tight deadlines. Strong organizational, communication, and collaboration skills. Familiarity with branding, tone of voice, and visual storytelling principles. Preferred Skills: Experience with CRM platforms (e.g., Salesforce, HubSpot). Knowledge of digital marketing basics (email marketing, content marketing). Prior experience supporting sales teams or account managers. Show more Show less