Job Description

Company Description The Agency Way (TAW) is a dynamic marketing agency that prioritizes building strong relationships with clients. We are not your typical agency filled with complex marketing jargon; instead, our team of marketing, technology, and creative professionals focuses on client growth with data-backed insights. We care deeply about how our clients compete in the fast-paced digital landscape, helping them understand their audience's purchasing behavior, interests, and intents. Our approach has led to higher retention rates and reduced marketing spend for our clients. Based in Gurugram, TAW is dedicated to boosting client growth by enhancing and supporting their marketing strategies. Role Description This is a full-time, on-site role for a Public Relations Manager located in Gurugram. The Public Relations Manager will be responsible for crafting and distributing press releases, managing media relations, strategizing and implementing public relations campaigns, and developing strategic communications plans. This role also involves liaising with clients, media outlets, and internal teams to ensure cohesive and effective communication strategies. Key Responsibilities: Develop and implement effective PR strategies that align with overall brand objectives. Write and distribute press releases, media pitches, and speeches. Build and maintain strong relationships with journalists, media houses, bloggers, and influencers. Coordinate interviews, press conferences, and other media opportunities. Monitor media coverage and prepare reports on PR performance and ROI. Manage and update media databases and press kits. Handle crisis communication and assist in damage control if needed. Collaborate with the marketing and social media teams to align messaging across all platforms. Organize PR events, product launches, and brand activations. Track industry trends and competitor PR activities. Requirements: Bachelor's degree in Public Relations, Communications, Journalism, or related field. 4-5 years of experience in public relations, corporate communications, or media (adjust for role level). Exceptional verbal and written communication skills. Strong media network and experience working with journalists and media outlets. Ability to manage multiple projects under tight deadlines. Experience with PR tools (e.g., Meltwater, Cision, PR Newswire) is a plus. Creative thinking and strong storytelling ability. Confident, persuasive, and a team player. Show more Show less