Qualitative Researcher (Consumer Insights)

Job Description

Role Description MavenMagnet AI is seeking a passionate and detail-oriented Consumer Insights Specialist with a strong background in qualitative market research. Role Overview 1. Conduct comprehensive qualitative market research for a diverse range of global clients in sectors such as FMCG, media, consumer durables, healthcare, and automotive 2. Employ innovative qualitative techniques, specifically, Conversation Research, to design and implement market research studies that align with specific client goals 3. Conduct in-depth qualitative research to gather consumer insights across various digital platforms 4. Manage a variety of qualitative research projects, from Brand Health and Consumer Behavior Studies to Ethnographic Research and Cultural Trend Analysis 5. Analyze and interpret qualitative data to derive meaningful insights that support our clients strategic decision-making processes Eligibility Criteria 1. Must possess a Masters degree in Psychology, Sociology, or Social Anthropology; or an MBA in Marketing. 2. Proven expertise in primary qualitative market research 3. Demonstrable experience in all aspects of qualitative research, including research design, content analysis, and final presentation development 4. A portfolio of past qualitative consumer insights projects that showcases a deep understanding of qualitative methodologies 5. Exceptional proficiency in English (both written and verbal) 6. Strong analytical skills with the ability to interpret complex qualitative data 7. Excellent communication and presentation skills, with a track record of presenting research findings to diverse audiences 8. Ability to work independently and collaboratively in a fast-paced environment 9. Familiarity with qualitative research software is a plus What We Offer 1. A nurturing environment focused on your professional development 2. Competitive remuneration and equity options, based on experience 3. Collaboration with elite professionals 4. A flexible approach to vacations and time off 5. An atmosphere where personal expression is valued Our Commitment We cherish diversity and strive to foster an inclusive culture for all team members.