Proactively manage social media accounts (FB, LinkedIn, Instagram, Pinterest, Twitter, Google My Business, YouTube). Set up social media strategy for clients based on their target audience, competitors, USP and offerings. Create social media calendars for multiple platforms. Create ROI-driven organic paid campaigns, optimize and monitor for best results. Should keep up with the latest SM trends and moment marketing. Should be aware of the latest technical/functional updates by the popular platforms and implement it for the brands benefit. Monitor conversations across social media and address important mentions and comments in real-time. Respond to incoming messages and reviews. Address online customer queries. Discover trending topics, account needs, and interests of the target audience across social media. Generate insight into account performance and provide recommendations for improvement. Implement engaging copy content. Develop optimal posting schedules. Monitor social media traffic category trends. Pick up recent news, trends and popular formats for Social content. Familiarity with social media and online engagement tools. Seek out influence and actively engaged consumers to inspire and motivate them to share information about our brand. Motivated, energetic self-starter with strong problem-solving skills. In-depth familiarity with major and emerging social media platforms; Facebook, Instagram, TikTok, Snapchat, Twitter, LinkedIn, YouTube,etc. Monitor effective benchmarks and KPIs for measuring the impact of social media, content marketing and inbound marketing campaigns to analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Weekly/Monthly reporting and provide data analysis for the accounts. Required Candidate Profile: Decent copywriting skills, to convey ideas in a clear and precise way. Proficiency across social media platforms. In-depth knowledge of paid and organic SM marketing Must have experience of working with social media tools Proficiency in Microsoft Office (Excel, Word, PowerPoint, etc.). Strong communication, multi-tasking and analytical skills. Flair to learn upcoming digital and Social behaviors. Willingness to evolve along the changing Social landscape. Ability to prioritize workloads and manage multiple tasks and deadlines. High values in teamwork and professionalism. Strong work ethic, diligent, committed and able to juggle priorities in a fast-paced environment and produce work that demonstrates attention-to-detail. Excellent writing and computer skills.

Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives. Executes projects to be high quality, on-time and cost-effective/on budget Manages overall project scope and ensures staffing assumptions adhere to the budget Manages client expectations, bringing issues/concerns to clients attention before they become problems, offering potential solutions, and advising of potential delivery delays Manages work and professional development of assigned project manager(s) Writes communications briefs, ensuring that creative and media are effectively integrated Manages research studies that yield rich insights into consumer online behaviour and key motivational/attitudinal behaviour Develops a total understanding of online target audience and mindset modes Provides campaign performance reporting and analysis to clients Ensures accountability is established during the project planning process Skills/Requirements: Five-seven years of full-time experience in digital marketing or advertising (digital experience required) Superior communication skills, both internal and client-facing Strong relationship management, organizational and project management skills Ability to work effectively with a variety of internal teams and business groups, including Creative, Media and Technical Delivery Specialists Ability to identify opportunities for growth and incremental opportunities with client partners Strong interest in technology or digital marketing Bachelor s degree or equivalent in a related field