Job Description

Job Title: Regional Marketing Manager Department: Corporate, Digital & Marketing Location: Bangalore Who we Are? Axis Asset Management Company Ltd (Axis AMC) was founded in 2009 and is amongst India s largest and fastest growing mutual fund. We serve 1.3+ Cr customers and associates with highest humility across 100+ cities. Our success is attributable to 3 founding principles- Long Term Wealth Creation, Outside-in (Customer) View & Sustainable Relationships. Our investment philosophy embraces culture of risk management. It encourages our partners & investors to transition from transactional investing for quick gratification to investing for fulfilment of critical life goals. Thus, our endeavour is to offer a basket of investment solutions which helps customers create a financially independent & happier tomorrow. Our recent accolades: Brandon Hall Group HCM Excellence Awards for Learning & Development 2022 - Silver Award Morningstar Awards 2022: Best Fund House: Equity, Debt & Overall Outlook Money Awards 2021: GOLD in Equity AMC of the Year 2021 World Leadership Congress & Awards 2022: Business Transformation Leadership Awards Digital Transformation Project (Mobile App) Why Join Us? At Axis, our constant endeavour is to provide a career path for job seekers which is laden with learning & winning. We foster a culture where success is celebrated. What will you Do? Develop and implement regional marketing plans and budgets that support the central marketing strategy and the regional sales objectives Coordinate and execute various marketing campaigns and activities like branch openings, events, webinars, seminars, roadshows, etc. across branches and partner networks Manage and optimize the use of owned media across branches and offices to performance of the marketing channels and platforms in the region, such as websites, landing pages, blogs, newsletters, etc. Track and measure the effectiveness and ROI of the marketing campaigns and activities and provide regular reports and insights to the management and the stakeholders Conduct market research and analysis to understand the customer behavior, preferences, needs, and satisfaction in the region Identify and evaluate new market opportunities and threats in the region and provide feedback and recommendations to the management Build and maintain strong relationships with the regional sales team, the local partners, and vendors Ensure compliance with the companies policies and guidelines and the regulatory requirements in the region What makes you a Great Fit? Post-graduate with Masters in Marketing and 5-7 years of experience in BTL marketing A proven track record of developing and executing successful marketing campaigns and on-ground activities Knowledge of the mutual fund industry, the market trends, the customer segments, and the competitive landscape in the region will be an advantage A strong communicator and presenter with excellent written and verbal communication skills. A creative and strategic thinker with strong analytical and problem-solving skills. A self-motivated and result-oriented individual with the ability to work independently and collaboratively in a fast-paced environment. A willingness to travel frequently within the region and occasionally to other regions or the head office