Role & responsibilities 1. Analyze the SEO Progress of the Clients and Make a plan to increase the Traffic and Ranking.2. Maintain the Weekly Tracker of the SEO Clients with Important KPIs Like Traffic and Keyword Rankings3. Need to communicate with interns and help them in making Weekly Tracker and monthly Reports4. Client Coordination for Important Updates and Instant works allotment5. Install and track the different plugins on the client sites6. Keyword research for new clients and plan the strategy for the coming months 7. Technical on-Page Report creation and make sure its done by the developer.8. Create off-page submissions for own client and make sure the team meets targets for other clientsPreferred candidate profile 1. Monthly Reporting 2. Weekly SEO Meetings with Interns with Updating of the Tracker3. Track SEO KPIs on Monthly, Weekly, and Quarterly basis4. Interact with the clients to understand their needs better.5. Built a strategy to improve their SEO performance and Visibility. 6. Proactive to take accountability for clients.7. Should be a team player. SPECIALIZED SKILL WordPress and Shopify Familiarity - Addition of Content, Edit Buttons, Meta Tags Addition Backend Familiarity: Yoast SEO Plugin, Page Speed Plugins MS Word and Excel, G sheets Preferable If worked on any CRM

Role & responsibilities Campaign Setup & ManagementCreate, manage, and optimize PPC campaigns on Google, Meta, LinkedIn, and other platforms.Conduct keyword research and implement best practices for ad targeting.Set up audience segmentation and retargeting strategies.Adjust bidding strategies for best performance.Performance Monitoring & ReportingAnalyze campaign data and optimize based on performance.Generate daily, weekly, and monthly reports with insights.Track key KPIs (CTR, CPC, CPA, ROAS, etc.).Landing Page & Ad Creative CollaborationWork with designers and copywriters to improve ad creatives and landing pages.A/B test different ad copies and visual assets.Budget & Strategy ManagementAllocate ad budgets effectively across different platforms.Identify new opportunities for scaling campaigns.Adjust budgets based on performance data.Industry Research & Competitive AnalysisKeep up with PPC trends, algorithm changes, and competitor strategies.Test new campaign types and ad formats. Preferred candidate profile a. Proficiency in Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms. b. Strong analytical skills and experience with Google Analytics & data interpretation. c. Ability to create and optimize ad campaigns with a focus on ROI. d. Keyword research, audience targeting, and A/B testing expertise. e. Experience with remarketing, lookalike audiences, and conversion tracking. f. Strong written and verbal communication skills. (Preferred)g. Knowledge of budget management and bid strategy adjustments. Understanding of SEO fundamentals for PPC alignment. SPECIALIZED SKILL Hands-on experience with Google Tag Manager and UTM tracking. Understanding of landing page optimization for PPC conversions. Ability to generate insightful reports and provide data-driven recommendations. • Experience with e-commerce PPC campaigns is a plus. (Preferred)