Retail Marketing Manager

Job Description

Role & responsibilities Develop and execute comprehensive retail marketing strategies to drive Collection Centre & Lab traffic and sales Collaborate with cross-functional teams to create compelling in-lab and collection centre promotions, displays, and campaigns Conduct market research to understand consumer behaviour, industry trends, and competitive landscape Plan and implement product launches, ensuring effective communication and promotion Manage the creation of marketing collateral, including signage, displays, and promotional materials Analyze sales data and customer insights to optimize marketing strategies and improve campaign performance Collaborate with retail teams to ensure brand consistency and enhance the overall customer experience Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement Stay informed about retail industry trends, emerging technologies, and best practices in marketing Keeping ear to the ground to capture local nuisances, customer feedback and competition activities to build market specific tactics to fulfill the above responsibilities. Execution of brand and communication elements would be a key responsibility along with driving customer engagement, COCO walk ins and enhancing patient experience at the COCO and lab. Preferred candidate profile Proven experience as a Retail Marketing Manager or in a similar role Current / prior experience in healthcare, preferably from Diagnostics Strong understanding of retail operations, merchandising, and customer behaviour Excellent strategic thinking and analytical skills Creative mindset with the ability to develop innovative and effective marketing campaigns Strong project management skills, with the ability to multitask and meet deadlines Excellent communication and interpersonal skills MBA in Retail marketing Passion for retail and a customer-centric mindset Perks and benefits Best in the industry