Retention Specialist

Job Description

We are looking for a Retention Specialist (CLM) to help accelerate our efforts and strategy around engaging and retaining existing customers and driving substitution for medicines and managing end-to-end funnel stage metrics for an acquired user to drive better retention The role involves working closely with cross-functional teams and optimizing customer journeys by understanding and executing growth principles to drive performance The key objective of the role is to understand and execute an engagement and retention program (using 1st party and 3rd party audiences) that will be a big driver for the higher retention of different user cohorts Key Responsibilities: Drive the end-to-end customer lifecycle journey through various Engagement and Retention campaigns across customer cohorts Execute and manage key reactivation mediums like Push/SMS/Email/WhatsApp and In-app and Web channels Hands-on experience on Platforms like Clevertap, MoEngage, Webengage or other martech tools Identify the customer and their personas, create relevant customer cohorts and strategies to target these customers effectively across channels Understand and execute CRM Plan by assessing and experimenting with user segmentation to create custom and more relevant communications pushing users down the funnel Understand and execute marketing automation and Martech initiatives to develop and execute end-to-end user journeys from onboarding to win backs using various communication platforms Analyze results, highlight learning, synthesize recommendations to drive channelised growth across platforms Perform and present extensive campaign reporting daily, weekly and monthly to relevant stakeholders Qualifications: Graduate or Postgraduate 0-2 years of experience in creating mobile/web application journeys & campaigns on tools like MoEngage, Clevertap, etc Hands-on experience of digital analytics and an understanding of consumer behavior Copywriting skills to produce high-quality copies for marketing campaigns and journeys Must be data-driven with strong problem-solving and analytical skills The high degree of ownership in taking things from planning to execution to drive results Hands-on experience with data tools like Mixpanel, Metabase & basic SQL queries is a plus Experience in a high growth Start-up with similar responsibility would be a plus Understanding measurement tools like Appsflyer, GA, etc would be a plus