Role & responsibilities Expert in creating, optimizing GMB profiles across locationsManage and update photos, videos, posts, and other content on the GMB profile to showcase the business in the best possible light. This may involve creating engaging content to attract potential customers and encourage interaction.Implementing strategies to improve the business's local search ranking on Google, including keyword optimization, citation management, and review management. This may involve monitoring and responding to customer reviews to maintain a positive online reputation.Monitoring performance metrics such as impressions, clicks, calls, and direction requests to track the effectiveness of GMB efforts. Analyzing data to identify trends, opportunities, and areas for improvement, and presenting findings to stakeholders.Ensuring that all business listings on Google My Business are accurate, verified, and compliant with Google's guidelines. This may involve resolving issues such as duplicate listings, incorrect information, or spammy content. Keeping abreast of updates and changes to the Google My Business platform and adapting strategies accordingly. This includes understanding new features, policies, and best practices to maintain the competitiveness of the business's online presence. Collaborating with marketing teams to integrate GMB efforts with overall marketing strategies. This may involve coordinating promotions, events, or campaigns that leverage the business's presence on Google My Business. Providing training and support to internal teams on how to effectively use Google My Business aimed at promoting patients engagement. Familiar with all types of GMB verification methodsQualification: Any Degree/MasterExperience: 4-7 YearsInterested applicants can share the CVs @ tejaswita.s@motherhoodindia.com

Role & responsibilities Develop, maintain, and update WordPress-based healthcare websites.Customize WordPress themes and plugins to meet specific requirements.Optimize website speed, performance, and security.Design and develop responsive, high-performance landing pages.Implement A/B testing strategies to improve performance.Ensure mobile responsiveness and cross-browser compatibility.Work closely with designers, copywriters, and marketing teams to align visuals and content with brand guidelinesImplement SEO best practices to improve website rankings.Troubleshoot and resolve website issues, including bugs and performance bottlenecks.Ensure websites are mobile-responsive and accessible across all devices.Integrate APIs, third-party plugins, and third-party tools (such as appointment booking systems, patient portals, and telehealth platforms).Design and develop a custom booking appointment module for websites.Conduct regular website audits and implement necessary improvements.Work closely with designers, content creators, and digital marketing teams to enhance user experience.Integrate with payment gateways, calendars (Google Calendar, Outlook), and CRM systems.Implement automated notifications via email and SMSImplement multi-user access, role-based permissions, and admin controlsDevelop and manage real-time availability and time-slot management features.Qualification : Any Degree / MasterExperience : 4-7 YearsInterested applicants can share the CVs @ tejaswita.s@motherhoodindia.com

Role & responsibilities 1. Campaign Strategy & Managementa) Lead, develop, implement, and manage Paid Social, Paid Search & Organic campaigns b) Conduct keyword research, competitive analysis, and audience targeting to optimize campaign performance. c) Create compelling ad copy and review landing pages to enhance conversion rates. d) Monitor and analyze campaign performance metrics, including key performance indicators such as CPC, CPA, and ROI. e) Generate detailed performance reports and provide actionable insights.2. Budget Managementa) Allocate and manage ad budgets effectively to maximize ROI.b) Perform regular budget pacing/adjustments for spend optimization3. Compliance and Quality Assurancea) Ensure all campaigns comply with all paid platforms policies and guidelines.b) Conduct regular audits to maintain high-quality standards and avoid policy violations.Knowledge and Specific SkillsHigh proficiency in running paid campaigns across Google, Meta, and other paid platforms.Proficiency with tools such as SEMRush, Ahrefs & Google family tools Ability to coordinate with Creative and web Dev teams and the ability to communicate campaign performance with all stakeholdersProblem solver, critical thinker, relentless learner, winning can-do attitudeStrong Presentation & excellent communication and analytical skills and the ability to interpret data to drive decision-makingGoogle Ads & Facebook Blueprint certifiedQualification: Any Degree/MasterExperience: 5-9 YearsInterested applicants can share their CVs at tejaswita.s@motherhoodindia.com