Rural Strategy Manager

Job Description

The role is critical in shaping and executing the Rural Strategy for the Organization with direct responsibility for Product Strategy, Channel Creation, and Sales Enablement in Rural Markets. Responsible for making the Rural Strategy and implementing the same by working with commercial/sales team in order to achieve penetration across rural belts of India which are unserviceable through current channel network. The person will need to ensure that we have non channel conflicting model which allows the company to grow without impacting its dealer strategy which is core network. The same needs to be done by defining clear SOPs for rural expansion and rural penetration with respective portfolio. This is a mid-to-senior leadership role ( 12+ Years Experience) reporting to the head of strategy or sales, with a strong focus on impact delivery in Tier 2, 3, and rural markets. A. Product Strategy & Execution: Strong expertise in product development lifecycle with focus on Rural product fitment. Should be able to build Go-to-market strategies for new and existing products tailored for Rural segments. B. Channel Development in Rural Markets: Proven ability to design and establish Rural distribution models including hub-spoke, local retail models, and last-mile delivery mechanisms. Understanding of Retail penetration, village-level influencers, and rural marketing tactics. Ability to Scale Rural channels effectively while optimizing cost-to-serve. C. Industry Background: Mandatory experience in FMCG / FMCD / Auto OEM segments. Preference for candidates who have handled large-scale, Rural-focused business units or distribution networks. Show more Show less