Job Description

1. Job Purpose An accurate, concise summary in one or two sentences of why the job exists and the end results it is designed to achieve. (Concentrate on why the job is required, not by activities) Strengthening the Company s Business interests in the Marketplace Form the vital link between the Company and Customers 2. Principal Accountabilities Describe the key areas of the job. Indicate end results not duties or activities. Sales & Collection Driving sales and collection target for his zones from his team Identfying the overall potential for the territory Selling the entire product range Identiying cross selling / upselling opportunities at both direct and indirect accounts Innovative customer focussed offerings to gain customer / market share Understading market operating prices as well as dealer ROI / margin structure Collaborating internally with Global and domestic account team to grow business Timely collection of dues Monitoring overdues and streamlining the accounts Ledger review with the team Optimise the credit limits and adhoc requests Periodic updates and reports on the market activities to the branch manager Implementing the business strategy of the company Driving digital adoption at customers and sales force Technical Seminars and customer connects to reinforce Coats brand Liaising with technical team for right product offerings and upgradation Using sales tools and report for regular analysis Effective utilization of the marketing and promotional material Customer management Managing customer realtionships with key stake holders Engage with customers with new product and service offering Provide customers with a much higher level of technical & commercial competence Understadning short and long term customer business projections Minimum 12 days of market visits Engagement with senior and mid level management of the customers Forecasting and periodic sales planning aligned with key market intelligence and branch objectives