Sales Manager

Job Description

About NIITNIIT is a global leader in Skills and Talent Development, empowering individuals and organizations with future-ready training solutions. With operations in 40+ countries, NIIT bridges the gap between education and industry needs through innovative programs. Job OverviewThe Sales Manager will lead a team of Sales Team Leaders and Executives to drive enrolment targets, optimize sales strategies, and expand NIIT’s market presence. This role focuses on performance management, process compliance, and scaling lead-generation initiatives across territories. Key OutcomesTeam Leadership: Oversee team performance to achieve monthly/quarterly enrolment and revenue targets.Strategy Execution: Design and implement BTL (Below-the-Line) sales campaigns (college drives, job fairs, employer partnerships).Market Expansion: Identify new micro-markets, unorganized sectors, and institutional partnerships to grow the prospect pipeline.Process Compliance: Ensure adherence to admission protocols, reporting, and fee collection processes. Responsibilities1. Team & Performance ManagementMentor Team Leaders and Sales Executives to meet KPIs (lead generation, conversion, payment collection).Conduct weekly reviews of team performance, pipeline, and enrolment metrics.Train teams on counselling techniques, stakeholder engagement, and NIIT’s product portfolio.2. Sales Strategy & GrowthDevelop territory-specific plans to penetrate tier-2/tier-3 cities, employment exchanges, and colleges.Collaborate with Marketing for localized campaigns (digital, on-ground, referrals).Pilot new lead-generation channels (e.g., corporate tie-ups, alumni networks).3. Operational ExcellenceMonitor daily/weekly sales reports and CRM updates for accuracy.Ensure 100% compliance with admission criteria and documentation.Resolve escalations related to student admissions or fee disputes.4. Stakeholder EngagementBuild relationships with colleges, employers, and government bodies (e.g., employment exchanges) to secure partnerships.Represent NIIT at industry events to enhance brand visibility. Mandatory Skills & QualificationsExperience: 8+ years in sales, with 3+ years in managing teams (preferably in education/edtech/training).Leadership: Proven ability to drive targets through teams.Analytical Skills: Comfort with sales data, forecasting, and ROI analysis.Travel: Willingness to travel extensively to monitor field activities.Education: Graduation (MBA preferred).