Search Engine Optimization Specialist

Job Description

Job Description: SEO Manager Company: KNOWVESTA Location: Kolkata, India (Hybrid/On-site) Position Type: Full-Time About KnowVesta At KnowVesta, we combine deep knowledge with innovative strategies to drive brands toward measurable success. As we build a dynamic team of digital marketing experts, we are looking for a passionate SEO Manager to lead and grow our organic search presence across industries, and also manage various external SEO Projects. Key Responsibilities · Develop, implement, and manage comprehensive SEO strategies to improve organic search rankings, traffic, and conversions. · Perform detailed keyword research, competitive analysis, and site audits. · Optimize website architecture, content, linking, and other factors to improve SEO positions for target keywords. · Manage and oversee on-page, off-page, and technical SEO activities. · Collaborate with content writers, developers, and designers to implement SEO best practices. · Stay updated with the latest SEO, search engine, and digital marketing trends and best practices. · Monitor, analyze, and report on performance metrics (Google Analytics, Google Search Console, etc.). · Build high-quality backlinks through partnerships, outreach, and content marketing initiatives. · Conduct regular site audits to identify and resolve technical issues like crawl errors, page speed, mobile usability, etc. · Manage and lead an SEO Team to handle multiple external SEO Projects Required Qualifications · Bachelor’s degree in Marketing, Engineering, Communications, Computer Science, or a related field. · Minimum 2–5 years of hands-on SEO experience (agency or in-house). · Strong understanding of search engine algorithms, ranking factors, and SEO best practices. · Proficient in tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Moz, etc. · Excellent understanding of HTML, CSS, and JavaScript basics as they relate to SEO. · Strong analytical skills and the ability to interpret data to drive actionable insights. · Experience with WordPress, Shopify, or other CMS platforms. · Good understanding of local SEO, international SEO, and technical SEO practices. Preferred Skills · Experience with schema markup and structured data. · Knowledge of basic CRO (Conversion Rate Optimization) strategies. · Familiarity with paid search (PPC) is a plus. · Strong communication and project management skills. What We Offer • Competitive salary as per Industry Standards. • A dynamic and collaborative work environment. • Opportunities for growth and leadership. • Exposure to a wide variety of industries and projects. Show more Show less