Search Engine Optimization Specialist

Job Description

About the RoleAs an SEO Specialist, you will play a pivotal role in enhancing our online visibility, driving organic search traffic, and supporting content strategies to achieve business goals. You’ll work closely with marketing, content, and web development teams to implement on-page and off-page SEO best practices, analyze performance data, and recommend continuous improvements. Key ResponsibilitiesKeyword Research & AnalysisConduct thorough keyword research to identify high-value opportunities.Analyze competitor keywords and SEO strategies.On-Page OptimizationOptimize website content (titles, meta descriptions, headers, images, URLs) for target keywords.Audit site structure, internal linking, and HTML tags to ensure best SEO practices.Technical SEOCollaborate with developers to improve site speed, mobile responsiveness, crawlability, and indexation.Monitor and fix technical issues (404 errors, redirects, duplicate content).Content Strategy & CollaborationWork with content creators to develop SEO-friendly blog posts, landing pages, and multimedia assets.Ensure all new content aligns with keyword strategy and SEO guidelines.Off-Page SEO & Link BuildingPlan and execute white-hat link-building campaigns.Cultivate relationships with bloggers, influencers, and industry publications for guest posts and backlinks.Analytics & ReportingTrack, report, and analyze website analytics and SEO performance using tools like Google Analytics, Search Console, and Ahrefs/SEMrush.Provide monthly reports on rankings, traffic, conversions, and actionable insights.Continuous Improvement & Trends MonitoringStay up-to-date with the latest SEO trends, algorithm updates, and best practices.Experiment with new tactics and tools to improve organic performance. Required Skills & QualificationsBachelor’s degree in Marketing, Communications, MIS, or related field.1–3 years of proven SEO experience, preferably in an agency or in-house digital marketing team.Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz).Strong understanding of HTML, CSS, JavaScript basics, and how they impact SEO.Excellent analytical skills and attention to detail.Solid copywriting and editing skills with a focus on SEO.Familiarity with content management systems (WordPress, Drupal, etc.).Ability to juggle multiple projects, set priorities, and meet deadlines.Strong communication and teamwork skills. Preferred ExperienceExperience with international or multi-language SEO.Familiarity with schema markup, structured data, and AMP pages.Basic knowledge of UX/UI principles and A/B testing.Certifications in Google Analytics, Google Ads, or related SEO courses. Key Performance Indicators (KPIs)Organic traffic growth (%) month-over-month and year-over-year.Improvement in keyword rankings for target terms.Increase in quality backlinks and referring domains.Growth in organic conversions (leads, sales, sign-ups).Reduction in site technical errors and crawl issues. How to Apply: Please submit your resume, a brief cover letter highlighting your SEO achievements, and any relevant case studies or portfolio links to sharmapraduman6@gmail.com. We look forward to helping you grow your career in SEO!