Operational: The primary role is to ensure the business meets both its process and value targets all the time and lead team to continuously perform at optimum levels.Responsible for the Infrastructure being in place for smooth functioning and growth of the business in the Branch Dealers, SEs ASOs WH Vendors Support-StaffPlanning and monitoring of:Ware-house StockSales - Primary / SecondaryBrand-Growth - Across LinesTrade-Schemes - Conceiving, implementing, reviewing effectivenessBudget - Adherence to Cost & Sales Budget Fiscal Discipline - Credit Management of Market OutstandingAdministrative:Office upkeep and discipline.Systems and ProcessesDealer Claim-settlement proceduresStaff-WelfareERP systems and processes.Field force travel expenses.Marketing InterfaceImplementing micro marketing, ensure Point-of-Sale materials, Catalogues are utilized properly to meet the objectives, Improve self & help team improve Parts Knowledge.DEVELOPMENTALMarket Development:To provide action plan for increasing market shares after analysis and ensure the growth under planned budgets.SKU growth, Individual Brands target achievement, brand building activities and Inactive dealer conversion.To check the Dealer health system and continuously replace weak and attitudinally weak Dealers.To expand dealer base by new dealer appointments in across markets.To exercise financial discipline.People DevelopmentSetting stretching and achievable KRAs s to team.Provide clear benchmarking on performance levels and expectations.Motivate to overcome challenges in meeting the goals.Work out clear career plan and potential evaluation for all.Develop a strong and second level leadership in the branch.Invest in Training and Development after proper need identification.