Job Description

Day-to-day management of paid digital marketing campaigns which can include Google ads - search, display, video, UAC and social, Bing, Quora across both B2B and B2C business. Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch. Working cross-departmentally to align campaign strategies and goals across the organization Providing ongoing actionable insights into campaign performance to relevant stakeholders Defining, measuring, and evaluating relevant paid media KPIs like ROI, website traffic, conversions, cost and click performance, Impressions/total reach Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media Overseeing and managing the overall budget for paid media Conducting in-depth keyword and website research, ad grouping and audience targeting Maintaining knowledge of industry best practices and new technologies