Job Description

Role: SEM/PPC Project Manager/Assistant Location: Bangalore Requirements: Minimum of 3+ years of experience in the PPC and Google Ads, Proficiency on Google tools and project management tools such as Asana, Monday.com, Trello, Smartsheets, Workfront, etc. Coordinating internal resources and vendors, Conduct keyword research to identify relevant and high-performing keywords for PPC campaigns. Assist in monitoring and analyzing campaign performance metrics, such as click-through rates (CTR), conversion rates. About the Role: As our Google Ads/PPC Project Manager & Assistant at Company, you will play a crucial role in supporting our SEO/SEM/ORM Senior Manager to assist and execute our paid presence on Google along with project management among stakeholders. Working closely with marketing, sales, and the Digital Experience team, your primary responsibility will be to assist with campaign intake, processing, billing, and optimization of our Google Ads. As part of the Digital Experience team within Corporate Digital Marketing, you will focus on supporting Company and our family of brands' public-facing paid Google campaigns. This role offers the opportunity to contribute to the continued growth of the Digital Experience team and requires expertise in Google Ads and other G Suite platforms. About You: To excel in this role, you should have demonstrated experience in creating and executing global and multi-lingual Google Ads campaigns across brands and working with globally distributed teams to execute these strategies. Strong project management skills and the ability to manage multiple projects and communicate timelines are essential. Additionally, you should have expertise in leading enterprise Google and project management tools: Google Ads and G Suite, agency bidding tools, Trello, Smartsheets, Microsoft teams, and more. Key Responsibilities : Coordinating internal resources and vendors for the flawless execution of projects Ensuring that all projects are delivered on-time, within scope and within budget Outline detailed project plan to track progress in Trello Manage the relationship with the internal team and all stakeholders Create and maintain comprehensive project documentation Professional experience in running advertising campaigns in Google Ads Familiarity with Google Ads and Google Analytics advertising tools Excellent communication skills Attention to detail and diligence in task execution Researching competition and trends in the insurance industry Execute billing strategies for multiple accounts and the ability to allocate funds where needed Conduct keyword research to identify relevant and high-performing keywords for PPC campaigns. Assist in monitoring and analyzing campaign performance metrics, such as click-through rates (CTR), conversion rates. Assist in the development of effective ad copy that aligns with campaign objectives and resonates with the target audience. Collaborate with the SEM team to develop and implement SEM strategies. Collaborate with the SEM team to develop and execute strategies for expanding PPC campaigns into new markets or target audiences. Provide support and assistance to the SEM team in any other campaign-related activities as needed. Familiarity with common project management tools such as Asana, Monday.com, Trello, Smartsheets, Workfront, etc. Qualifications 3+ Years in the PPC and Google Ads space Strong project management skills and rapid response rate Must have proficiency in Google tools and reporting Strong problem-solving, analytical and project management skills Excellent communication and collaboration skills Able to self-manage multiple projects Flexibility to meet with global stakeholders. Multilingual site experience is a plus. Agile experience a plus BS/BA in Marketing, Communications, or a related field Fluent in English