Senior Associate - Content Writer, Master's Program

Job Description

Who we are Plaksha is a 21st-century university focused on solving global challenges through transformative technology education. A unique collective philanthropy effort, our initiative is driven by a dedicated team committed to reimagining technology education in India. What can Plaksha offer you? A mission-driven workplace with opportunities to collaborate with leading minds in academia and industry. A transparent work culture embodying our values C.R.E.A.T.E. (Curious, Rigorous, Enterprising, Authentic, Thankful, Exemplary), fostering personal growth. An inclusive environment that values diverse talent, promotes innovation, and supports the development of individuals from underrepresented groups. Role: Assistant Manager, Content Writing, Marketing & Communication To create compelling and effective content that promotes the Master's Program at Plaksha University's School of AI. The Content Writer will be responsible for designing copy, collateral, brochures, and digital marketing campaigns to spread awareness and generate leads. The role works closely with the Program Management team for the Masters programs. Reporting to : Director, Marketing & Communications. Key Responsibilities: Content Creation : Develop high-quality, engaging, and informative content for various platforms, including websites, brochures, social media, email campaigns, and other marketing materials. Write clear, persuasive, and original copy that aligns with the brand voice and messaging. Create content for digital marketing campaigns, including social media posts, email newsletters, and online advertisements. SEO and Analytics : Optimize content for search engines to improve organic search rankings and drive traffic to the program's website. Stakeholder Collaboration : Work closely with faculty, admissions, and marketing teams to gather information and insights for content development. Education and Experience: Bachelor's degree in English, Communications, Marketing, or a related field. 4-5 years of experience in content writing, copywriting, or a related role. Proven experience in creating content for marketing campaigns and collateral. Skills : Excellent writing, editing, and proofreading skills. Ability to create compelling and persuasive content that drives engagement and conversions. Strong understanding of digital marketing and SEO best practices. Strong organizational and time management skills, with the ability to handle multiple projects simultaneously.