Job Description

Cloud Analogy is looking for a highly skilled and results-driven Senior Digital Marketing Executive to lead our digital marketing efforts. The ideal candidate will have hands-on experience in SEO, SEM, social media marketing, content strategy, and performance marketing. You will play a key role in driving brand awareness, lead generation, and customer engagement across digital platforms. Key Responsibilities: Develop, implement, and manage digital marketing campaigns across various platforms, including Google Ads, LinkedIn, Facebook, Instagram, and Twitter. Plan and execute SEO/SEM strategies to improve organic search rankings and drive website traffic. Monitor and optimize PPC campaigns to maximize ROI. Oversee social media marketing efforts , including content creation, scheduling, and engagement. Conduct market research and competitor analysis to identify trends and new opportunities. Create and manage engaging content marketing strategies , including blogs, case studies, and email marketing campaigns. Track, measure, and report on the performance of all digital marketing initiatives using analytics tools such as Google Analytics, SEMrush, and HubSpot. Work closely with designers and content teams to ensure brand consistency. Manage and optimize website performance, ensuring a smooth user experience and high conversion rates. Stay updated with the latest digital marketing trends, tools, and best practices. Key Requirements: 3-6 years of experience in digital marketing, preferably in the IT or SaaS industry. Strong expertise in SEO, Google Ads, Facebook Ads, LinkedIn Ads, and content marketing . Hands-on experience with Google Analytics, Google Search Console, SEMrush, and other marketing tools . Proficiency in managing and optimizing paid campaigns across digital platforms. Knowledge of email marketing strategies and CRM tools. Strong analytical skills and ability to interpret data to make informed marketing decisions. Excellent communication skills and ability to collaborate with cross-functional teams. A creative mindset with a passion for digital trends and customer engagement. Preferred Qualifications: Experience in B2B marketing and IT industry is a plus. Google Ads & HubSpot certifications will be an added advantage. Familiarity with marketing automation tools and A/B testing methodologies