Job Description

The Senior Brand Manager Projects is responsible for the end-to-end management of the Projects business . The role works closely with Sales, R&D, Demand Planning, Supply Chain, and Regional Teams to drive business growth and deliver the Annual Operating Plan (AOP) . Key Responsibilities: Deliver volume, revenue & CM as per AOP through portfolio planning and execution. Manage product lifecycle, cost tracking, and pricing to optimize profitability. Define portfolio strategy & brand roadmap , ensuring alignment with global and regional directives. Lead ATL & digital campaigns to enhance brand equity and consumer engagement. Drive new product introductions (NPI) by identifying market trends and ensuring timely execution. Execute always-on digital programs , including lead generation & social media strategies . Work with advertising & media agencies for impactful brand communication. Manage A&P budgets to deliver strong ROI and business growth. Key Success Metrics: AOP Achievement Volume & Revenue Growth Portfolio CM% & Profitability ROI on A&P Investments NPI Timeliness & Impact Brand Health Score Qualifications & Experience: Education: MBA in Marketing / Business Management Experience: 5-8 years in Brand Management / Category Marketing (Preferred: Paints, FMCG, Consumer Goods)