Job Description

What will you get to do This full-time position reporting to the Director of Brand Marketing has only one goal to highlight Whatfix as the indisputable leader of our category, founded upon our Customer First mentality. In achieving that goal, this person should have a comprehensive understanding of building a brand, internally and externally, through strategy and positioning, organic and paid campaign development and distribution, design and pre-/post-production systems (web, design, video, etc), market research and trends, and beyond. Additionally, this role will actively work on inter-departmental projects that improve the representation of our category leadership (with first and foremost attention being the service of our Customers), so prior success working with cross-functional teams and executing across integrated OKRs is essential. Champion Brand Voice, Tone, and Visual Identity standards across the team, bringing our Customer First mentality to the forefront Orchestrate and execute integrated marketing campaigns through organizational events, organic social, website and owned properties, paid placement, and more Manage and prioritize project tickets in the request system, set milestones and timelines, and drive cross-functional team assignments through distribution Proactively set up teammates for success in their work by assisting with long-term goals and helping them own short-term results Collaborate with stakeholders across the broader organization to create a stronger Brand representation for every Whatfixer What should you have 8+ years of experience in brand management/development with high growth, omnichannel consumer brand 5+ years of experience in B2B, Tech, Enterprise, or startups preferable Experience developing and/or executing integrated marketing campaigns, history of taking ideation and conception through execution, deployment, and statistical analysis Broad range of marketing knowledge growing a brand, with expertises ranging from brand management and development to media and channel strategy Goal-oriented and data-driven mindset, with the ability to understand consumer behavior and trends, turning them into resonant, impactful campaigns Ability to deliver work independently, testing and learning latest and greatest brand/content/marketing strategies, while actively helping and supporting others as an essential POC of the Brand Marketing team Experience with budget ownership with understanding of how investments impact business results across core brand metrics and sales KPIs Time and project management skills, including the ability to work on multiple projects across different functional stakeholders at once Outstanding relationship-building skills, including great written and verbal communication abilities