Senior Business Director

Job Description

Description Overview of the role EssenceMediacom is an agency of GroupM, the world s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for Senior Business Director to join us. You will be responsible for Digital media planning among the brands that are market leaders. You should have a well-rounded understanding digital media, largely from planning perspective and should have an understanding for Supervision of execution of digital campaigns including - search, social, reserve (direct) media and all that comes with it. Reporting of the role Head of the Business 3 best things about this job: Working on a cult brand and the global market the playfield Digital core to the business, but not e-business Evangelize Tech innovation to build efficiencies Responsibilities: Media Planning Strategy Work closely and in-depth with a team of digital planners, with the ability to guide on media planning with Platform depth Strategic mindset considering audience deep dive, creating an approach note and bringing GroupM vertical offerings while stitching the final approach/presentation to client Client Success Understand client objectives, category/competitive trends for various product categories Ability to steer client review meetings on regular basis Work towards delivering client delight and success by stitching all media offering including - Digital media, Offline media, content marketing, brand associations Manage Campaign Supervision Team Manage and supervise a team of campaign supervisors Must know platform nuances and details to lead a team of Supervisors efficiently Guide the team on regular basis for Optimization of campaigns Work with the Planning team delivering time to time reports, Campaign and business reporting Work with the team of planners and reporting experts to build and deliver camping reports and Post Campaign analysis time to time Have the foresight to tie back media delivery and reports with business objectives Work on automation of reports with the automation experts in GroupM Team Management Ability to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews. Develop and strike partnership deals with key publishers and large affiliates In three months: Work with all constituents of digital eco-system of Group M under one single roof, bring them together as one offering for the client Introduce digital channels across media and get the optimum performance media mix across existing clients Lead the team of planners In six months: Learn about effectively pitching 360 digital products to clients Worked with a diverse team of media buyers and planners across 360-degree media and beyond Be ready to lead and deliver reviews In 12 months: Emerged as a coveted champion and go-to person on digital marketing solutions Proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners What you will need: Minimum 11-12 years in digital media planning and buying Excellent written and oral communication skills combined with outstanding presentation skills Team management skills Understanding of programmatic landscape viz. Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc.) Preferred Applied knowledge of 3rd party ad serving, website and tracking and associated technologies Preferred Intermediate to advanced analytical skills, specifically relating to performance data and metrics Preferred Strong interpersonal and communication skills Problem-solving skills Abreast with the latest technology that will affect digital advertising Worked closely with publisher partners to elevate industry standards in-line with client needs. Exposure to affiliate and programmatic technologies People managing skills More about EssenceMediacom: We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.