Job Description

Senior CRO - Specialist (Adobe)-Conversion Rate Optimization (Adobe Target) Skill Sets : CRO, Conversion Rate Optimization, Adobe Target, Digital Optimization Experience- 5 to 9yrs Location- Remote Key Responsibilities ● Hypothesis Generation: Develop and prioritize data-informed hypotheses for A/B and multivariate tests to enhance conversion rates across Nissan’s website and digital touchpoints. ● Design, implement, and analyse tests using Adobe Target, ensuring robust methodologies to validate hypotheses and optimise user experiences. ● Lead personalization strategies, such as sticky banners and dynamic content, targeting specific customer segments (e.g., non-members or high-engagement users). ● Collaborate with UX designers and developers to iterate on web designs based on test results, aligning with hypothesis outcomes. ● Define tracking requirements within Adobe Target to ensure accurate data capture for CRO tests, with foundational support from Adobe Launch for tag management. ● Oversee CRO performance reporting, quantifying optimization impacts and presenting findings to stakeholders to drive strategic decisions. Analytics (Adobe Analytics - Nice to Have) ● Leverage Adobe Analytics to extract insights that inform CRO strategies, identifying key user behaviours and potential conversion blockers. ● Support advanced segment creation and calculated metrics to enhance optimization efforts. ● Integrate Adobe Analytics with Adobe Target to enrich personalization initiatives with data-driven insights. ● Collaborate with analytics teams to validate test outcomes and support data integrity across CRO initiatives. Tracking Framework Management (Adobe Launch - Nice to Have) ● Support the implementation of tracking frameworks using Adobe Launch to deploy and maintain tags for Adobe Target, ensuring data accuracy and consistency across CRO initiatives. ● Assist in configuring data layers and event-based rules in Adobe Launch to support CRO testing and performance tracking. ● Optimize tag management processes to align with Nissan’s digital ecosystem and data privacy regulations. Leadership and General Responsibilities ● Collaborate with cross-functional teams, including marketing, UX, and development, to align CRO strategies with Nissan’s business objectives. ● Act as a subject matter expert (SME) for Adobe Target, providing strategic and technical guidance on CRO best practices. ● Drive the hypothesis generation and insight development processes, ensuring rigorous methodologies and alignment with business outcomes. ● Present data-driven stories that bridge technical insights with commercial implications, influencing senior stakeholders and shaping Nissan’s digital optimization roadmap. ● Stay abreast of industry trends and Adobe product advancements to champion innovation in Nissan’s digital ecosystem. Experience: ● 5 -7+ years in CRO or digital optimization, with at least 4 years of hands-on experience with Adobe Target. ● Proven leadership in designing hypothesis-driven CRO strategies, executing A/B and multivariate tests, and delivering actionable insights. ● Experience in the automotive industry or with enterprise-level clients (preferred). Technical Skills: ● Advanced proficiency in Adobe Target and foundational knowledge of Adobe Analytics and Adobe Launch. ● Strong understanding of JavaScript, CSS, and JSON for data layer implementation and tracking setup. ● Familiarity with Google Analytics or other tag management systems is a plus. Soft Skills: ● Analytical mindset with a talent for generating hypotheses and translating insights into action. ● Exceptional communication and storytelling skills to articulate data-driven strategies to stakeholders. ● Strong leadership and mentoring abilities, fostering a culture of data-driven decision-making. Education: ● Bachelor’s degree in Marketing, Data Science, Computer Science, or a related field. ● Adobe Qualified: Adobe Target Business Practitioner or Adobe Experience Platform Web SDK credential (preferred). Show more Show less