Job Description

Role & responsibilities The Brand Executive will play a crucial role in developing and implementing marketing strategies to build and maintain a strong brand presence. This individual will work closely with the Brand Manager/Director to create and execute brand plans, manage brand assets, and collaborate with cross-functional teams. *Key Responsibilities:* 1. *Brand Strategy*: Assist in developing and implementing brand strategies to achieve business objectives. 2. *Brand Positioning*: Help maintain and evolve the brand's positioning, messaging, and visual identity. 3. *Marketing Campaigns*: Collaborate with the marketing team to develop and execute marketing campaigns across various channels. 4. *Brand Asset Management*: Manage and maintain brand assets, including logos, imagery, and tone of voice guidelines. 5. *Collaboration*: Work closely with cross-functional teams, including sales, product, and creative agencies. 6. *Market Research*: Conduct market research to stay up-to-date on industry trends, competitor activity, and consumer insights. 7. *Budget Management*: Assist in managing brand budgets and ensuring effective resource allocation. 8. *Performance Metrics*: Track and analyze brand performance metrics, including brand awareness, engagement, and conversion rates. *Requirements:* 1. *Education*: Bachelor's degree in Marketing, Business, or a related field. 2. *Experience*: 2-3 years of experience in marketing, brand management, or a related field. 3. *Skills*: - Strong understanding of brand management principles and marketing strategies. - Excellent communication, project management, and collaboration skills. - Ability to work in a fast-paced environment and adapt to changing priorities. - Proficient in Microsoft Office and Adobe Creative Suite. 4. *Personal Qualities*: - Passionate about brand management and marketing. - Creative problem-solver with a strategic mindset. - Strong attention to detail and organizational skills. Preferred candidate profile Perks and benefits