Senior Executive - Social Media

Job Description

Act as the primary point of contact for clients, understanding their goals, preferences, and business objectives. Build and execute social media strategies tailored to each client, aligned with broader marketing goals. Oversee content calendars, guide visual direction, and write/craft compelling posts that reflect the brand's voice. Plan and run promotional campaigns, product launches, and moment marketing activities across platforms like Instagram, LinkedIn, Facebook, and Twitter. Work closely with the design, copy, and performance marketing teams to execute content plans and deliverables on time. Track performance metrics (engagement, reach, conversions, etc.), prepare monthly reports, and present actionable insights to clients. Coordinate and optimize paid campaigns through Meta Ads, LinkedIn Ads, etc. when needed. Qualifications 3+ years of experience in social media management, preferably with client-facing exposure. Strong interpersonal and communication skills — confident in managing client calls, feedback loops, and strategic presentations. Deep understanding of major platforms: Instagram, LinkedIn, Facebook, Twitter etc. Proficiency in tools like Hootsuite, Buffer, Meta Business Suite, Canva, etc. Strong creative thinking, problem-solving ability, and attention to detail. Experience in the real estate or tech/startup industry is a plus. Comfortable working in a fast-paced, dynamic environment with quick turnarounds. Additional Information What You’ll Get The chance to shape brand narratives for Propacity and its partner clients. Direct exposure to decision-makers, founders, and business leads. A high-impact role with room for creativity, leadership, and rapid growth. A collaborative and startup-driven environment that celebrates ownership. Competitive compensation and flexible working arrangement. If you live for the “Post and Pray” — this isn’t for you. If you think content is a weapon, timing is a superpower, and storytelling wins hearts — let’s create something worth talking about.