Senior Manager - Brand Management

Job Description

Job Role: Senior Brand Manager As a Senior Brand Manager , you will be responsible for leading brand strategy, new product development (NPD), go-to-market (GTM) execution, consumer insights, brand identity, brand films, key messaging, and strategic partnerships. Your role will be pivotal in shaping Nutrabay s brand presence, ensuring a strong connection with our consumers, and driving business growth. You should apply if you have: A deep understanding of the health & nutrition or consumer goods industry. Experience in brand strategy , product marketing , and GTM execution . Strong expertise in consumer insights, storytelling, and messaging to drive engagement. Proven experience in launching new products from ideation to execution. Hands-on experience in creating brand identity, brand films, and partnerships . A track record of working in D2C and eCommerce-driven consumer brands . Exceptional project management and stakeholder collaboration skills. A creative mindset with an analytical approach to measuring brand performance . A passion for building and scaling brands with a consumer-first approach. You should not apply if you: Have less than 5 years of experience in brand management. Haven t worked directly with consumer brands, D2C businesses, or startups . Prefer working in silos and are not comfortable collaborating across departments. Struggle to work in a fast-paced and ambiguous environment . Have not led cross-functional teams or worked with creative agencies. Skills Required: Brand Strategy & Identity Development New Product Development (NPD) & Go-To-Market (GTM) Strategy Consumer Insights & Research Storytelling, Messaging & Brand Communication Creative Campaign Development (Brand Films, Content, and Ads) Strategic Partnerships & Influencer Collaborations Data-Driven Brand Performance Analysis Project & Stakeholder Management What will you do? Lead brand strategy & positioning to strengthen Nutrabay s identity in the market. Drive NPD from ideation to launch , ensuring alignment with consumer needs. Develop and execute GTM strategies , ensuring a successful product launch. Craft compelling brand messaging , ensuring consistency across all touchpoints. Collaborate with agencies to develop high-impact brand films, campaigns, and content . Conduct consumer research to derive insights for product innovation and marketing. Establish strategic partnerships to amplify brand presence and credibility. Measure and optimize brand performance using data-driven insights. Work Experience: 5-8 years of experience in brand management, marketing, or product marketing . Prior experience in D2C, FMCG, or consumer brands is preferred. Working days: Monday - Friday Location: Golf Course Road, Gurugram, Haryana (Work from Office) Perks: Friendly atmosphere High learning & personal growth opportunity Flexible Timings Diverse work environment Why Nutrabay: We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence, and be a part of an innovative marketing-and-tech startup that s revolutionizing the health industry. Working with Nutrabay can be fun, and a place of unique growth opportunity. Here you will learn how to maximize the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be appreciated and valued for the work you deliver. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues. About Nutrabay: Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, having a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers till now, and our family is constantly growing. We have built a complex and high-converting eCommerce system, and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute toward further advancing the continuously evolving product. Funding: We raised $5 Million in a Series A funding round led by RPSG Capital Ventures, with participation from Kotak Alternate Asset Managers.